Balázs Kovács

Assistant Professor of Organizational Behavior

Faculty Directory

Professor Kovács studies various topics in organization theory and strategy, including social networks, learning, diffusion, organizational identity, and status. He has investigated these issues in a variety of settings, including restaurants, movies, book publishing, innovation and patenting, and banks. His current work investigates the effects of category spanning and innovation in technological domains. Professor Kovács typically uses large-scale, “big data” approaches to study these questions, analyzing online reviews and social networks. His research appears in journals such as Administrative Science Quarterly, American Sociological Review, Organization Science, Management Science, and Social Networks.

Professor Kovács received his PhD from the Graduate School of Business at Stanford University. Prior to joining the Yale School of Management, he was an assistant professor at the University of Lugano, Switzerland.


  • PhD, Stanford University, 2009

Selected Articles

What Does It Mean to Span Cultural Boundaries? Variety and Atypicality in Cultural Consumption

A. Goldberg, M. Hannan, and Balázs Kovács
American Sociological Review
2015 Forthcoming

Categorical imperative and structural reproduction: Insights from the global semiconductor industry

G. Carnabuci, E. Operti, and Balázs Kovács
Organization Science
2015 Forthcoming

Paradoxical Publicity: How Status Can Lead to Lower Perceived Quality

B. Kovács and A. Sharkey
Administrative Science Quarterly

Conflicting Social Codes and Organizations: Hygiene and Authenticity in Consumer Evaluations of Restaurants

D. Lehman, B. Kovács, and G. Carroll
Management Science

Value and categories in socially constructed authenticity: Empirical tests from restaurant reviews

B. Kovács, G. Carroll, and D. Lehman
Organization Science