Executive Education

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Every leader has to compete in a complex and fast-moving international marketplace. Yale’s unique approach to business education leverages our global reach and integrated thinking, as well as the intellectual wealth of a great university, to give you an elevated line of sight over that landscape.

Executive Education Program Calendar

Oct 18
Oct 22
Nov 14

Rethinking Marketing and Insights: Behavioral Economics Immersion

November 14 – 16, 2017

Marketing and product departments spend billions to understand and influence consumers — with mixed results. Behavioral economics brings to bear behavioral science research to better understand the often-hidden factors that really drive consumer behavior.

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Event details for “Rethinking Marketing and Insights: Behavioral Economics Immersion ”

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