Yale Publishing Course

Immerse yourself in cutting-edge research and industry insights that will enable you to thrive in the ever-changing publishing landscape

The Yale School of Management (SOM) is pleased to announce a new partnership with the prestigious Yale Publishing Course (YPC). Together, SOM and YPC have worked to assure the course remains a unique opportunity for rising leaders in publishing to gather in an inspiring environment and gain critical insights in all facets of their industry. The partnership also allows for additional sessions taught by world-renowned Yale SOM faculty members. You can read more about the details of the collaboration  here.

Leadership Strategies in Magazine Media
JULY 2018
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Leadership Strategies in Book Publishing
JULY 30 – AUGUST 4, 2017
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PROGRAM DETAILS

Investment: $5,450 (covers tuition, books, materials, and meals)
Location: Yale SOM Campus
Contact:  publishing.course@yale.edu

Counts towards 5  Certificate of Excellence in Global Business credit days.

The week-long curriculum integrates practical wisdom from experts in publishing with research and management techniques from Yale School of Management professors. You’ll be challenged to deeply analyze your own work by examples of how best-in-class publishers handle every aspect of their business, from editorial, marketing and business strategies to digital transformation, and you’ll extend your abilities with new frameworks and skills in leadership, consumer-insight-driven marketing, and techniques for innovation. An open, interactive learning environment nurtures engagement and connection throughout the course.

Your classmates, who come from all over the world, and your instructors, who have been selected for their expertise and teaching skills, will be the people shaping the future of publishing. Throughout the week, you will have the opportunity to share experiences and ideas and become a part of this community of publishing leaders.

While at Yale, you’ll have the chance to take a step back and see the big picture in your industry. You’ll  leave energized and better prepared to lead your organization into the future.

CONGRATULATIONS to  Ayanna Coleman, Director of Marketing, Tanglewood Publishing  and  Mary Ikoku, Media and Publishing Consultant, Producer of Working Moms Africa! Ms. Coleman and Ms. Ikoku are deserving recipients of this year’s  Innovative Leader Scholarships. Read about their contributions to our industry in the scholarship section below.

program details styles

  • Why attend?

    The staff and faculty of YPC are dedicated to creating a unique educational experience that is more immersive and personal than available anywhere else. This is a course, not a conference.

    A CHALLENGING AND TIMELY CURRICULUM

    YPC offers lectures that delve deeply in the current (and future) state of the industry and the most important issues and up-to-the minute trends, supplemented with small group discussions, one-on-one counseling sessions, and ample time to carry on the conversation outside the classroom.

    AN INTIMATE SEMINAR SETTING

    The sessions are conducted in a collegial atmosphere in which the active participation of all students is strongly encouraged by the faculty. The size of the class is limited to a maximum of 70 students in order to allow a closer relationship between the faculty and students to flourish.

    DIRECT INTERACTION WITH EXPERT FACULTY

    The faculty, industry experts and distinguished members of the Yale School of Management, are carefully selected for their experience, proven success in innovation, and teaching ability. Their real-world examples and insights will help you improve your critical thinking and decision-making skills, and the best practices and case studies they share will provide practical takeaways that can immediately be put into place within your organization.

    EMPHASIS ON BEST PRACTICES IN BUSINESS AND CHANGE MANAGEMENT

    YPC’s focus on building your skills in strategic planning and leadership will enable you to guide your company more effectively in times of transformational change and prepare you to think realistically about both your own career and the future success of your organization.

    BECOMING A PART OF A GLOBAL NETWORK OF PEERS

    YPC introduces you to an international group of peers and the continual exchange of ideas and experiences, both inside and outside the classroom, leads to friendships that last well beyond your time at Yale. As a YPC alum, you will receive exclusive invitation to YPC-hosted events and be part of an on-going dialogue on our social media sites.

  • Magazine Media Course

    The curriculum examines the challenges and opportunities of the ever-changing publishing landscape. You will learn from industry leaders like Richard Stolley (People and Time, Inc.), Dorothy Kalins (Dorothy Kalins Ink, LLC), Michael Clinton (Hearst Magazines), and Kevin McKean (DataNeutrality.org). See session descriptions in Magazine Media Curriculum tab.

    From Previous Participants

    “One of YPC’s unique aspects is that you are fully immersed for an entire week and you’re hearing not just about the current state of our industry but about the future. You’re hearing from some of the best and brightest people who are carving out what it means to be a modern magazine company, not just right now but five years from now.”
    — Cindy Leive, Editor-in-Chief, Glamour

    “The Yale Publishing Course brings together some of the most innovative and dynamic leaders from the magazine media world all in one place. The course provided a unique ‘look behind the curtain.’ I am definitely walking away with so much new knowledge that I plan to put into action at my company.”
    —  Michael Krans, Associate Publisher, Sales, Harper’s Bazaar

    “The Yale Publishing Course is an extraordinary opportunity to learn from, and converse with, the best minds in publishing today in the most beautiful, distinguished setting. Chatting over lunch and marveling over the detailed presentations, I feel like I’ve met my dream-team board of advisors.”
    — Michelle Herrera Mulligan, Editor-in-Chief, Cosmopolitan for Latinas

    Who Should Attend?
    Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:

    • CEO, President, Founder, CMO, CTO and COO
    • Editor, Editor-in-Chief and Managing Editor
    • Marketing, Sales, Business Development, Advertising Manager, Publicity and Digital Strategy Manager /  Director
    • Audience Development and Subscription Manager / Director
    • Journalist
    • Creative Director
    • Literary agents and publishing consultants

    An Immediate Return on Investment

    • Leadership toolkit to guide and develop inspired teams in tumultuous times
    • Innovation framework to drive growth in a global world
    • Implications of cultural change and transition for management, staff, and personal career development
    • Brand building through behavioral science-driven consumer understanding
    • Approaches to marketing in the digital age incorporating social media, podcasts, and data analytics
    • New thinking on new revenue sources
    • Connection to global network of professionals with shared intellect and passion
  • Magazine Speakers

    Leadership Strategies in MAGAZINE MEDIA Speakers

    Bill Allman

    Chief Digital Officer, Smithsonian Enterprises

     

    Bill Allman is the Chief Digital Officer, Smithsonian Enterprises, where he creates and manages the digital business, marketing, and content strategy for the Smithsonian’s Enterprise group, the revenue-generating arm of the Institution. He is responsible for managing business, marketing, and content strategy and operations on Smithsonian.com, as well as direct to consumer marketing efforts and collaborating in digital video efforts. He is also responsible for mobile, tablet and other new platform initiatives. Responsibilities include social media, search engine optimization, partnerships, syndication, email and other database marketing, content strategy and day-to-day operations of all digital efforts. 

    Allman was recently cited as one of the "100 most innovative Chief Digital Officers globally" (https://www.hottopics.ht/stories/enterprise/100-digital-leaders-cdos/ ) Allman has been a pioneer of Digital Media, holding positions as Vice President of Digital Media for www.Bonniercorp.com, one of the largest collection of "passion-oriented" and enthusiast brands in the world, including www.Skinet.com, www.Saveur.com, www.Parenting.com, and www.PopSci.com, and also the Chief Content/Creative Officer for The HealthCentral Network, a network of Web sites that averaged more than 7MM Unique Visitors monthly.  Prior to that he was Senior Vice President and General Manager of Interactive Media for Discovery.com, and was the founding general manager for the U.S. News & World Report's Web sites, and also responsible for launching U.S. News & World Report on Compuserve during the earliest days of Interactive Media.

    Allman began his career as a journalist, helping to create the award-winning magazine Science 80, a publication of the American Association for the Advancement of Science. He then moved to U.S. News & World Report as a senior writer and editor specializing in science, technology and health. He has written three books on evolution, brain science, and the science of sports. Allman has a B.A. in English and a B.S. in Biology from Brown University.

    Jim Baron

    Yale SOM Faculty, William S. Beinecke Professor of Management

     

    Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. 

    Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.”

    He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.

    Rodrigo Canales

    Yale SOM Faculty, Associate Professor of Organizational  Behavior

    Rodrigo Canales researches the role of institutions in entrepreneurship and economic development. Specifically, Rodrigo studies how individuals purposefully change complex organizations or systems.  In particular, Rodrigo's work explores how individuals’ backgrounds, professional identities, and organizational positions affect how they relate to existing structures and the strategies they pursue to change them. His work contributes to a deeper understanding of the mechanisms that allow institutions to operate and change.

    Rodrigo has done work in entrepreneurial finance and microfinance. As he continues his work on microfinance he is also conducting research in the institutional complexities of renewable energy and the institutional implications of the Mexican war on drugs. Rodrigo teaches the Innovator Perspective at Yale SOM; he sits in the advisory board of the Dalai Lama Center for Ethics and Transformative Values at MIT; and he advises several startups in Mexico that seek to improve the financing environment for small firms.

    Michael Clinton

    President, Marketing And Publishing Director, Hearst Magazines

     

    Michael A. Clinton was named president, marketing and publishing director of Hearst Magazines in June 2010. He is also a member of the Board of Directors of Hearst Corporation. Formerly, Clinton was the executive vice president, chief marketing officer and publishing director of Hearst Magazines, a position he had held since January 2001.

    Prior to his time at Hearst, Clinton was executive vice president of Condé Nast Publications, where he oversaw sales and marketing for the company's 15 national titles, including Vogue, Vanity Fair and Architectural Digest. Prior to that, as Condé Nast's senior vice president of group sales and marketing, Clinton revamped the company's multi-title sales and marketing organization, which accounted for 50 percent of its total revenue.

    Clinton spent a total of 10 years at GQ magazine, including six years as publisher—at the time, the company's youngest publisher. Clinton is the founder and president of the non-profit organization, Circle of Generosity. He has served as chairman of the board of the Volunteers of America, as well as on the boards of The Starlight Children's Foundation and Lifetime Television Network. He also serves as a trustee for the International Center of Photography. In addition, he is the former chairman of the MPA—Association of Magazine Media. The Pitt News, the campus newspaper of his alma mater, honored him by creating the Michael Clinton Award for Distinguished Service in Publishing, in his name. Clinton graduated magna cum laude with a bachelor's in economics and political science from the University of Pittsburgh, and earned his M.B.A. from Pace University's Lubin Graduate School of Business. He also holds an honorary doctorate from Pace University.

    Joanna Coles

    Chief Content Officer, Hearst Magazines

     

    Joanna Coles is chief content officer of Hearst Magazines.  She additionally sits on the board of directors of Snapchat, as well as the board of Women Entrepreneurs New York City, an initiative to expand female entrepreneurship, with a focus on underserved women and communities.  

    The British-born editor arrived in the U.S. in 1997 as the New York bureau chief for The Guardian, before moving on to become the New York columnist for The Times of London.  Coles joined Hearst in 2006 as editor-in-chief of Marie Claire.  She was named editor-in-chief of Cosmopolitan, the world’s largest women’s media brand, in 2012.

    Over the course of her career, Coles has won numerous prestigious awards for journalism and media leadership. She was recently described by The New York Times as “one of the most powerful people in media.”

    Coles is currently writing a book with HarperCollins on relationships in the digital age and resides in Manhattan.

    Nigel Holmes

    Principal, Explanation Graphics

     

    Born in England, Nigel Holmes studied illustration at the Royal College of Art in London and then freelanced for magazines and newspapers for 12 years before coming to America in 1978 to work for Time magazine. He became graphics director at Time, where his pictorial explanations of complex subjects helped readers understand otherwise abstract numbers and difficult scientific concepts.

    In 1994, he founded his own business, Explanation Graphics, and has worked with a variety of clients including American Express, The Smithsonian Institution, and United Healthcare. He also does graphics and illustrations for publications such as Scientific American, National Geographic and The New York Times. Holmes has written seven books about (or including lots of) information graphics, including The Book of Everything (2012), and Instant Expert (2014), both published by Lonely Planet.

    Jon Hart

    Chief Legal Officer, NPR

     

    Jon Hart is Chief Legal Officer, General Counsel, and Secretary of NPR. Before joining NPR in 2014, Jon spent 27+ years in private practice (at Dow Lohnes PLLC and then Cooley LLP), representing media and technology companies and nonprofit institutions on everything from intellectual property and newsroom counseling to litigation; from content and technology licensing to corporate governance; from commercial contracts and strategic alliances to data collection and privacy.

    Jon was on the faculty of the Stanford Professional Publishing Courses from 1994 through 2008 and has taught in the Yale Publishing Course since 2010. He is author of Internet Law: A Field Guide (BNA Books) and speaks frequently on media and technology law. Jon has been recognized by Washingtonian magazine as one of “Washington’s Best Lawyers” (First Amendment and Media); by Super Lawyers (Technology Transactions); and by Best Lawyers in America (First Amendment Law, Information Technology Law, Media Law, and Litigation - First Amendment). Jon clerked for United States Circuit Judge Jerome Farris and United States District Judge Almeric Christian. He is a graduate of Middlebury College and Stanford Law School.

    Dorothy Kalins

    Director, Dorothy Kalins Ink  and Founding Editor of Metropolitan Home and Saveur

     

    Dorothy Kalins has been an innovator in magazine editorial and management for decades. In 2001 Kalins joined Newsweek as Executive Editor where she helped direct the magazine’s National Magazine Award–winning coverage of 9/11. Kalins was the first woman ever named Adweek’s Editor of the Year; she was awarded the prestigious Matrix Award from Women in Communications for her work in magazines. In 2010, she accepted the Exceptional Woman in Publishing Award from WIPP. In 2013, Kalins was inducted into the Beard Foundation’s Who’s Who in Food & Beverage. Kalins was the founding editor-in-chief of Metropolitan Home, the leading baby boom design publication, which won the National Magazine Award for general excellence in 1990.

    Kalins was named vice president and editorial director of the Meredith Design Group, responsible for the editorial direction of Metropolitan Home, Traditional Home, and Country Home. Kalins became founding partner and editor in chief of Meigher Communications, where she founded Saveur in 1994, relaunched Garden Design as a national consumer magazine and other special interest magazines and newsletters. In its first five years under her direction, Saveur received 17 nominations and won three National Magazine Awards. In all she has produced eight books developed from her magazines. In 2006, Kalins launched Dorothy Kalins Ink, editorial consultants. As director, she and her team work on book and magazine projects both here and abroad, producing and writing cookbooks and consulting on editorial positioning, management, staffing and redesign.

    She has produced three award-winning books with John Besh, two with David Tanis, Hero Food with Seamus Mullen, and in 2013, The Gramercy Tavern Cookbook. Kalins has produced three book projects all to be published in fall 2015: V is for Vegetables, with Gramercy Tavern’s Michael Anthony; Zahav, a definitive work on Israeli-American cuisine with the award winning Philadelphia chef Michael Solomonov; and Besh Big Easy, her fourth book with New Orleans chef John Besh. Kalins is an editorial consultant to Panna, a leading edge video cookbook for the iPad and chair of the Journalism Committee of the James Beard Foundation.

    Marissa King

    Yale SOM Faculty, Professor of Organizational Behavior

     

    Professor King’s research examines network-based innovation and learning dynamics within the healthcare sector. Her current work analyzes factors associated with the adoption, diffusion, and utilization of mental health medications. By exploiting spatial and temporal variation in diagnosis and treatment decisions, her work establishes the key role that patient and provider networks play in explaining phenomena ranging from the precipitous rise in autism diagnoses to the rapid expansion of the market for mental health medications. King’s research has been featured in journals such as American Sociological Review, American Journal of Sociology, and Administrative Science Quarterly.

    Corby Kummer

    Senior Editor, The Atlantic

     

    Corby Kummer edits articles on politics and public affairs and writes a regular food column. He is also the editor of The Atlantic Food Channel, a blog devoted to food. He has been called “a dean among food writers in America” by The San Francisco Examiner. As a reporter and a writer he takes his work very seriously. Kummer has been a restaurant critic for New York Magazine and Boston Magazine. He is the winner of five James Beard Journalism Awards (most recently in 2008), and has been a finalist for the National Magazine Awards. Less than a year after its launch, The Atlantic Food Channel was nominated in 2010 as best magazine department on the Internet. Kummer graduated from Yale University in 1979.

    Jay Lauf

    Co-President and Pubisher, Quartz

     

    Jay Lauf is co-president and publisher of Quartz. In his role, he oversees Quartz's business operations.

    Lauf assumed the role at Quartz when the digital, global, business news publication launched in September 2012. Under Lauf, Quartz's innovative advertising has garnered awards and honors from Digiday, AdWeek, the Headliner awards, Deadline Club and more.

    Prior to his role at Quartz, Lauf led The Atlantic’s revitalization as its publisher. Under his direction, the publication attained its first profit in decades and transitioned The Atlantic to a "digital-first" brand earning the label from Ad Age: "an ultra-modern, multi-platform juggernaut".

    Cynthia Lieve

    Editor in Chief, Glamour

     

    Glamour magazine reaches one out of every eight American, with 12.2 million print readers and 9 million unique users online. Under Cindi Leive’s leadership, Glamour has received a record number of National Magazine Awards, including the top honor, Magazine of the Year, a new category added in 2010 to recognize both print and digital excellence. Leive is the author of Glamour’s Big Book of Dos & Don’ts: Fashion Help for Every Woman, and has been a women’s lifestyle contributor for the TODAY show. She also serves on the board of the International Women’s Media Foundation and is a former president of the American Society of Magazine Editors. She was named the “Most Powerful U.S. Fashion Magazine Editor” by Forbes, has been on Crain’s list of “Top 40 Under 40”, and was named one of the most powerful women under 40 in New York by Gotham magazine. She is a graduate of Swarthmore College.

    Kevin McKean

    Principal, McKean Media, San Francisco

     

    Kevin McKean has spent the last 20 years working to make digital publications profitable through smart content and business strategies. In recent years, his interests have focused on how to shape content & sales offers to build digital subscriber revenue – a source of income that still eludes many digital publications. As VP/Editorial Director for seven years at Consumer Reports, he oversaw all content for the magazines, newsletters, video feeds and online sites that attracted more than 8 million paying customers yearly, more than 3 million who paid exclusively for digital access. Before that, McKean was CEO at InfoWorld and VP/Editorial Director at PC World, Executive Editor at Forbes.com, founding editor of Money.com, a writer and senior editor for Money and Discover magazines, and national science writer for The Associated Press. He is also a cum laude graduate of Yale University, class of 1974.

    Nathan Novemsky

    Yale SOM Faculty, Professor of Marketing

     

    Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He has published articles in leading marketing and psychology journals on topics that include: how people made judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior and other topics in judgment and decision-making.

    Anne Sachs

    Executive Digital Director of W and Editorial Director of Product Partnerships

     

    Anne Sachs oversees digital growth and strategy for the W brand, and works across brands on developing new editorial product. Previously, she was Executive Director of Conde Nast's Social News Desk, and is the former digital director of GLAMOUR. Before coming to Conde Nast, Anne worked brands including ELLEgirl, MTV Networks, and The Gallup Poll. She is a graduate of Skidmore College and Columbia University’s Graduate School of Journalism.

    Jiwoong Shin

    Yale SOM Faculty, Professor of Marketing

     

    Professor Shin's research focuses on analytical modeling of strategic interactions between firms and consumers; in particular, consumer search theory, advertising, pricing strategies, and CRM. His current work in communication strategy investigates (i) the role of vague messages and offers novel explanations why and how those vague messages can convey price and quality information to consumers and (ii) the relative roles of consumer search and firm advertising in signaling product quality.

     

    Also, his work in customer management strategy addresses a long standing puzzle in practice: Should a firm offer a lower price to its own customers or to competitors' customers? When is it profitable to reward one's own customers? Professor Shin's research appears in the Journal of Marketing Research, Management Science, Marketing Science, and other publications.

     

    For two years in a row (2010 and 2011), Professor Shin has been the recipient of the John D. C. Little Best Paper Award, awarded for the best marketing paper published in Marketing Science and Management Science.

    Dick Stolley

    Founding Editor of People, Former Managing Editor of Life, and Former Editorial Director of Time Inc.

     

    Richard Stolley has been a reporter, writer, bureau chief, senior editor, and managing editor at Time Inc. since 1953. He was the editor of three photographic histories, including the best-selling Life: Our Century in Pictures (1999). In 2013, he was a major contributor to the book Life: The Day Kennedy Died. In 1974, Stolley became the founding managing editor of People, and after eight years moved over to the managing editorship of the monthly Life. He then was editorial director of all Time Inc. magazines before being named senior editorial adviser in 1993. Stolley is the past president of the Overseas Press Club and the American Society of Magazine Editors. He is also a current member of the board of the Lensic Performing Arts Center in Santa Fe, NM and the board of advisers at Medill School of Journalism at Northwestern University, from which he earned a B.S. and an M.S. in journalism. He continues to write stories for such Time, Inc. publications as Time, Fortune, Real Simple, Entertainment Weekly and People.

    David Wan

    Chief Executive Officer, Harvard Business Publishing

     

    David A. Wan is the chief executive officer of Harvard Business Publishing. He joined the company in July 2002. Wan is an operating executive with over thirty years of diversified experience in publishing, financial services, and consulting. He has operated on a global scale in both consumer and educational publishing. Harvard Business Publishing pursues a mission to “Improve the Practice of Management and Its Impact in a Changing World” through publications and multiple content delivery platforms that serve three markets: academic, corporate, and individual managers. The company’s operating groups–Higher Education, Corporate Learning, and Harvard Business Review Group– produce a variety of print and digital products including: Harvard Business Review, HBR.org, HBR Press Books, Harvard Business School Cases, Core Curriculum as well as events (including sponsored webinars), and online learning (Harvard ManageMentor, online courses, and simulations).

    Formerly, Mr. Wan was president of the Penguin Group, the global consumer book publishing division of Pearson, where he was responsible for approximately $1.2 billion in revenue from three primary operating divisions in thirteen countries. A native of New York City, he holds an MBA from Harvard Business School and a BA in engineering and applied science from Yale University. Mr. Wan is a member of the board of governors of the Yale University Press.

     Amy Wrzesniewski

    Yale SOM Faculty, Professor of Organizational Behavior

     

    Professor Wrzesniewski's research interests focus on how people make meaning of their work in difficult contexts (e.g., stigmatized occupations, virtual work, absence of work), and the experience of work as a job, career, or calling. Her current research involves studying how employees shape their interactions and relationships with others in the workplace to change both their work identity and the meaning of the job.

  • Book Publishing Course

    The curriculum examines the challenges and opportunities of the ever-changing publishing landscape. You’ll learn from industry leaders like Marcus Leaver (The Quarto Group Inc.), Kirsty Melville (Andrews McMeel Universal), Tim Sullivan, Lisa McCloy-Kelley,  Craig Mod, Carolyn Pittis, Edward Nawotka, Leslie Prives, Kristin Fassler, Leigh Marchant, Nihar Malaviya (Penguin Random House) and Rick Joyce (formerly Perseus Books Group). Globally renowned Yale School of Management faculty will lead sessions on current management thinking, including:

    • Leadership in Turbulent Times
    • Innovation Strategy
    • Rethinking Consumer Behavior
    • Brand Building in a Digital Age

    From Previous Participants

    “Because YPC is an intensive week, people get a chance to explore ideas and think about them throughout the week, with different speakers providing the opportunity to come at problems from different angles while we learned about challenges and opportunities in the book publishing space.”
    — Kirsty Melville, President and Publisher, Andrews McMeel Universal

    “The formidable expertise and creativity that runs through the YPC program will shape my contributions to publishing for years to come.  The chance to learn, share, and contemplate is something I wish for all colleagues, and YPC provided the perfect inspirational setting to do just that.”
    Christie Henry, Editorial Director, University of Chicago Press

    “YPC has offered me the opportunity to share an intense week of training with publishers around the world. At the end of the week, I cannot say from whom I learned more: the speakers or the attendants.”
    Alejandro Fernandez, General Manager, Spanish Association of University Presses

    Who Should Attend?
    Leaders from large, medium, and small publishing companies and elsewhere in the industry, including:

    • CEO, President, Founder, CMO, CTO and COO
    • Editor, Editor-in-Chief and Managing Editor
    • Marketing, Sales, Business Development, Advertising Manager, Publicity and Digital Strategy Manager /  Director
    • Audience Development and Subscription Manager / Director
    • Journalist
    • Creative Director
    • Literary agents and publishing consultants

    An Immediate Return on Investment

    • Leadership toolkit to guide and develop inspired teams in tumultuous times
    • Innovation framework to drive growth in a global world
    • Implications of cultural change and transition for management, staff, and personal career development
    • Brand building through behavioral science-driven consumer understanding
    • Approaches to marketing in the digital age incorporating social media, podcasts, and data analytics
    • Improving content development and the e-book experience for readers
    • Connection to global network of professionals with shared intellect and passion
  • Book Speakers

    Leadership Strategies in Book Publishing Speakers

    Jim Baron

    Yale SOM Faculty, William S. Beinecke Professor of Management

     

    Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.” He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.

    Rodrigo Canales

    Yale SOM Faculty, Associate Professor of Organizational  Behavior

    Rodrigo Canales researches the role of institutions in entrepreneurship and economic development. Specifically, Rodrigo studies how individuals purposefully change complex organizations or systems.  In particular, Rodrigo's work explores how individuals’ backgrounds, professional identities, and organizational positions affect how they relate to existing structures and the strategies they pursue to change them. His work contributes to a deeper understanding of the mechanisms that allow institutions to operate and change. Rodrigo has done work in entrepreneurial finance and microfinance. As he continues his work on microfinance he is also conducting research in the institutional complexities of renewable energy and the institutional implications of the Mexican war on drugs. Rodrigo teaches the Innovator Perspective at Yale SOM; he sits in the advisory board of the Dalai Lama Center for Ethics and Transformative Values at MIT

    Kara Cesare

    Vice President, Executive Editor at Random House

     

    Kara Cesare is Vice President, Executive Editor at Random House. She acquires a wide range of voice-driven fiction, whether it’s historical, contemporary, suspense-driven, or book club–oriented. Recent books she has edited include Lilac Girls by Martha Hall Kelly, My Not So Perfect Life by Sophie Kinsella, Dead Letters by Caite Dolan-Leach, Sisi by Allison Pataki, The Same Sky by Amanda Eyre Ward, The Truth According to Us by Annie Barrows, and the Stephanie Plum series by Janet Evanovich.

    Kristin Fassler

    Vice President and Director of Marketing, Ballantine, Bantam Dell

     

    Kristin Fassler is Vice President, Director of Marketing at the Ballantine Bantam Dell division of Penguin Random House. She oversees the creation and implementation of the consumer marketing, branding, advertising, and social strategies for over 100 fiction and nonfiction titles annually, including campaigns for bestsellers including Game of Thrones, Outlander, Star Wars, Jack Reacher, Janet Evanovich, and Lauren Graham, to activate their core audiences and find opportunities to grow their reach. With over 20 years of experience in book sales and marketing, she has spoken widely at professional conferences and academic environments about opportunities to be consumer-facing in the current retail environment.

    Jennifer Garza

    Associate Director of Publicity for The Random House Publishing Group

     

    Jennifer Garza is Associate Director of Publicity for The Random House Publishing Group where she creates and executes publicity campaigns for a diverse list of fiction and nonfiction books. She has worked with authors including E.L. Doctorow, Carol Burnett, Billy Collins, Paula McLain, Dan Chaon, Emily Giffin and Yiyun Li. Jennifer has also worked at Simon & Schuster and SCAD: The Savannah College of Art & Design. She holds an undergraduate degree from The University of Georgia.

    Nigel Holmes

    Principal, Explanation Graphics

     

    Born in England, Nigel Holmes studied illustration at the Royal College of Art in London and then freelanced for magazines and newspapers for 12 years before coming to America in 1978 to work for Time magazine. He became graphics director at Time, where his pictorial explanations of complex subjects helped readers understand otherwise abstract numbers and difficult scientific concepts. In 1994, he founded his own business, Explanation Graphics, and has worked with a variety of clients including American Express, The Smithsonian Institution, and United Healthcare. He also does graphics and illustrations for publications such as Scientific American, National Geographic and The New York Times. Holmes has written seven books about (or including lots of) information graphics, including The Book of Everything (2012), and Instant Expert (2014), both published by Lonely Planet.

    Rick Joyce

    Former Chief Marketing Officer, Perseus Books Group

     

    Rick Joyce has been a strategist and operator in the media business for 30 years. Most recently he was the CMO of the Perseus Book Group, the leading independent publishing and services company, recently sold to Hachette and Ingram. At Perseus, he was involved in growth strategy, digital strategy, and business development for nine in-house publishers, and for developing services and solutions for more than 600 independent publisher clients. He was the force behind BOOK: THE SEQUEL at BEA 2009 (a publishing experiment that crashed a book in all formats in 48 hours from the show floor), and the industry’s first Publishing Hackathon, at BEA 2014. Prior to Perseus, he worked as a strategy consultant at Booz Allen and as a partner at Accenture in publishing, newspapers, magazines, radio, TV, and live entertainment, for clients like Harper Collins, Simon & Schuster, Disney, MTV, the Chicago Tribune, and the Hong Kong Jockey Club. Rick has a BA from Dartmouth, an MBA from Columbia, an MFA from The Actors Studio Drama School, and five children.

    Marissa King

    Yale SOM Faculty, Professor of Organizational Behavior

     

    Professor King’s research examines network-based innovation and learning dynamics within the healthcare sector. Her current work analyzes factors associated with the adoption, diffusion, and utilization of mental health medications. By exploiting spatial and temporal variation in diagnosis and treatment decisions, her work establishes the key role that patient and provider networks play in explaining phenomena ranging from the precipitous rise in autism diagnoses to the rapid expansion of the market for mental health medications. King’s research has been featured in journals such as American Sociological Review, American Journal of Sociology, and Administrative Science Quarterly.

    Marcus Leaver

    Chief Executive Officer, The Quatro Group Inc. 

     

    Marcus Leaver has been Chief Executive Officer of The Quarto Group, the leading global illustrated publisher and distribution group since 2012. Quarto, which is publicly traded on the London Stock Exchange, has businesses in the US, UK, Hong Kong, Australia and New Zealand with revenues of c.$180m and over 400 employees. Prior to Quarto, he worked in the USA from 2005, latterly as President of Sterling Publishing, a subsidiary of Barnes & Noble.

    Nihar Malaviya

    EVP and Chief Operating Officer, Penguin Random House USA

     

    Nihar Malaviya is responsible for Strategy, Analytics & Program Development for the Sales, Operations & Digital departments and has direct oversight for the company’s combined corporate technology teams and for the Random House operations teams. His key responsibility is to create new capabilities required for Random House to be successful in future - ranging from dynamic pricing, consumer insights and marketing, to vendor managed inventory. At Random House, Malaviya has worked on a variety of corporate functions ranging from sales, technology, operations, supply chain, production and lead numerous projects ranging from digital strategy, eBook pricing, technology infrastructure consolidation, supply chain redesign and production vendor re-negotiations. Before entering the world of publishing, Malaviya spent seven years on Wall Street at the intersection of credit & market risk management and technology. Malaviya has an MBA in Finance & Marketing from the Stern School of Business and a Bachelor of Science in Computer Science and is a CFA (Chartered Financial Analyst) charterholder.

    Leigh Marchant

    Vice President and Director of Marketing, Random House, Spiegel & Grau

     

    Leigh Marchant is Vice President and Director of Marketing for Random House and Spiegel & Grau where she oversees the development and implementation of integrated marketing campaigns for the imprint’s non-fiction and literary fiction list. Prior to her time at Random House, she was a Coop Account Manager in the Merchandising Department at Barnes & Noble. She has also worked in marketing and publicity at Oxford University Press, the Perseus Books Group, and Harcourt. She earned her MBA from New York University’s Stern School of Business and holds an undergraduate degree from Cornell University.

    Liisa McCloy-Kelley

    Vice President and Director, Ebook Development & Innovation, Penguin Random House

     

    Liisa McCloy-Kelley is responsible for leading the charge as Penguin Random House works to create innovative new ebook products and drive new functionality for the ebook marketplace. She has been with the company for more than 25 years and co-leads a corporate team of more than 50 developers, designers and producers dedicated to advancing ebook production and innovation in support of our authors and their stories. Since 2000, she has worked on a variety of ebook standards with numerous organizations and serves on the Board of Directors of the IDPF. She has spoken at many industry conferences and has taught at Wellesley and at the New York University Publishing Center.

    Kirsty Melville

    President and Publisher, Andrews McMeel Universal

     

    Founding publisher of Simon & Schuster Australia, Kirsty Melville moved to the U.S. in 1994 as Vice President and Publisher for Ten Speed Press and led in its transformation from a niche publishing company into an internationally recognized, award-winning publisher. She departed Ten Speed to work as Publisher for San Francisco’s University Games, was appointed Publisher and Executive Vice President of Andrews McMeel Publishing in 2005, and was named President and Publisher in 2009.

    Andrews McMeel Universal is a global, independent, and integrated media partner to creators of inspirational content, comics and illustrated humor. It distributes creator content through global syndication; book, calendar and greeting card publishing; digital consumer experiences; and entertainment licensing. Under her leadership, the company has published many New York Times bestsellers including Milk and Honey by Rupi Kaur, How to Tell if Your Cat is Plotting to Kill You by Matthew Inman,  Big Nate series by Lincoln Peirce and Posh puzzle and coloring books with more than 10 million copies sold worldwide.

    Craig Mod

    Publishing Startup Advisor and Mentor; Contributor,  Medium

     

    Craig [http://craigmod.com] is a writer and designer who splits his time between the mountains of Japan and New York. He is a startup advisor and mentor to several companies including Ev William's Medium (medium.com), the collaborative design tool Figma (figma.com), and Japan's largest news app, SmartNews. He's also an active angel investor and limited partner in several investment funds including 500 Startups and Designer Fund. He's spoken on the topic of the future of books and publishing at conferences around the world including Do Lectures, Design Thinkers, the Harvard Graduate School of Design, Webstock, Book Expo America, The Banff Centre, the Library of Congress, Foo Camp, and the Nippon Design Center, His is the co-author of the books "Koya Bound: Eight days on the Kumano Kodo," and "Art Space Tokyo." His essay collection, "Bokura no Jidai no Hon" ("The Books of our Generation"), was published in Japanese (2014) and Korean (2015). He is a MacDowell and VCCA writing fellow, and Techfellow award recipient. He was product lead for Flipboard for iPhone. His writing has appeared in The Atlantic, California Sunday Magazine, Aeon Magazine, Virginia Quarterly Review, New Scientist, Contents Magazine, Codex Journal of Typography and other publications.

    Edward Nawotka

    Specialist  Bookselling and international News Editor, Publishers Weekly

    Ed Nawotka is the bookselling and international news editor of Publishers Weekly. Prior to working at PW, he was the founder and editor-in-chief of Publishing Perspectives and book columnist for Bloomberg News. Ed is a much sought after speaker for international publishing issues and was lauded in 2016 as digital publishing "guru" by Spain's El Pais newspaper. A widely published essayist and critic, he's contributed to publications including the New York Times, the New Yorker and many more.

    Nathan Novemsky

    Yale SOM Faculty, Professor of Marketing

     

    Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He has published articles in leading marketing and psychology journals on topics that include: how people made judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior and other topics in judgment and decision-making.

    Carolyn Pittis

    COO And Co-Founder, Veloscore™ & Managing Director, Welman Digital LLC

     

    Carolyn is the Chief Operating Officer and lead product designer of VeloScore™, a cloud-based software platform designed to increase organizational collaboration and productivity. At VeloScore™ and in her consulting business, Carolyn specializes in cross-channel operations, change management, organizational design, business process engineering, and operating metrics to drive superior performance and lasting innovation. Carolyn is a recognized publishing industry leader with over 25 years experience increasing business efficiency and effectiveness. She has held a variety of senior management positions working closely with executives in digital strategy and marketing, sales, web product development, operations, digital asset management, business development, and managing editorial. She is a frequent speaker and consultant on how to drive change in the publishing workplace. Prior to launching VeloScore™, Carolyn served as VP, Operations at Sterling Publishing, a division of Barnes and Noble, Inc. and SVP, Publishing Transformation at HarperCollins Publishers.

    Leslie Prives

    Director of Digital Marketing, Random House Publishing Group

     

    Leslie Prives is the Director of Digital Marketing for Random House Publishing Group, where she oversees a team that focuses on three areas of digital innovation: Analytics & Customer Insights, Email Audience Development, and Web Experiences. Prior to joining Random House, Leslie worked in marketing strategy and analytics at DigitasLBI and Ogilvy CommonHealth, and in educational marketing at Penguin Young Readers Group. She has a BA in English from Tufts University and an MBA from Columbia Business School.

    Jiwoong Shin

    Yale SOM Faculty, Professor of Marketing

     

    Professor Shin's research focuses on analytical modeling of strategic interactions between firms and consumers; in particular, consumer search theory, advertising, pricing strategies, and CRM. His current work in communication strategy investigates (i) the role of vague messages and offers novel explanations why and how those vague messages can convey price and quality information to consumers and (ii) the relative roles of consumer search and firm advertising in signaling product quality.

     

    Also, his work in customer management strategy addresses a long standing puzzle in practice: Should a firm offer a lower price to its own customers or to competitors' customers? When is it profitable to reward one's own customers? Professor Shin's research appears in the Journal of Marketing Research, Management Science, Marketing Science, and other publications.

     

    For two years in a row (2010 and 2011), Professor Shin has been the recipient of the John D. C. Little Best Paper Award, awarded for the best marketing paper published in Marketing Science and Management Science.

    Tim Sullivan

    Editorial Director, Harvard Business Review Press

     

    Tim Sullivan is the editorial director of HBR Press, a senior editor at HBR and HBR.org, and a senior manager for the HBR Group. He's worked at Princeton University Press, Portfolio (Penguin), and Basic Books. He's also the author, with Ray Fisman, of The Org: The Underlying Logic of the Office (Twelve, 2013) and The Inner Lives of Markets (Public Affairs, 2016).

    Amy Wrzesniewski

    Yale SOM Faculty,  Professor of Organizational Behavior

     

    Professor Wrzesniewski's research interests focus on how people make meaning of their work in difficult contexts (e.g., stigmatized occupations, virtual work, absence of work), and the experience of work as a job, career, or calling. Her current research involves studying how employees shape their interactions and relationships with others in the workplace to change both their work identity and the meaning of the job.

  • Videos

    View the YPC  YouTube Channel for additional videos 

  • YPC Innovative Leadership Scholarship

    YALE PUBLISHING COURSE ANNOUNCES WINNERS OF 2017 “INNOVATIVE LEADER SCHOLARSHIP”

    May 31, 2017

    The Yale Publishing Course at the Yale School of Management is pleased to announce the winners of the “Innovative Leader Scholarship” for this summer’s Leadership Strategies in Magazine Media and Leadership Strategies in Book Publishing programs. These scholarships enable emerging leaders, who might not otherwise have the financial resources, to participate in these unique educational experiences.

    “This year’s pool of applicants included a wonderfully diverse group of outstanding innovators,” said Tina Weiner, Director of the Course. “Their professionalism, enthusiasm, and desire to improve their leadership skills and become better prepared to meet the challenges of the digital future reflect the mission of our program. It was a difficult task to choose the winners, but I am confident that the four recipients will be great additions to the class of 2017.”

    Ayanna Coleman

    Director of Marketing, Tanglewood Publishing

    WINNER OF BOOKS SCHOLARSHIP

     

    Tanglewood Publishing specializes in young-adult and children’s books, using a unique approach to publishing selection which engages young people in the process. As the Director of Marketing, Ayanna has applied her considerable skillsets to building relationships that have expanded Tanglewood’s presence in new markets and diversify perspectives from within the industry. Committed to creating new opportunities for underrepresented authors, she has designed and led several advocacy initiatives to amplify the works of minority publishers.

    Mary Ikoku

    Media and publishing consultant, producer of Working Moms Africa

    WINNER OF MAGAZINE MEDIA SCHOLARSHIP

     

    Mary is a leader in the Nigerian publishing industry, having pitched and produced several publications including National Access, a news magazine promoting informed citizenry, and Open Government, reporting on regulatory and governance in Nigeria. She currently publishes Working Moms Africa, featuring content that supporting women’s economic development, with a particular focus on supporting career development for working mothers. She leverages her platform and expertise to champion causes for children and economic and political empowerment for women.


    We are no longer taking applications for the 2017 Scholarship. Information for 2018 Scholarship below.

    The YPC Innovative Leader Scholarship recognizes mid- to senior-level book and magazine media professionals in all areas of publishing who demonstrate innovative, initiative-driven leadership impacting their organization and their work in publishing. 2 scholarships will be awarded this year to a:

    • 1 Book Publishing professional
    • 1 Magazine Media professional

    The YPC Innovative Leader Scholarship covers the $5,450 tuition cost for the Yale Publishing Course. Housing and travel are not covered.

    WHO SHOULD APPLY

    The YPC Innovative Leader Scholarship is open to mid- to senior-level book and magazine media professionals in all areas of publishing who meet one (1) or both of the criteria below:

    • Work for a non-profit organization
    • Work for a small business with 50 employees or less

    REQUIREMENTS

    In order to be considered for the YPC Innovative Leader Scholarship, you must meet the criteria listed above and submit a:

    • Completed program application
    • Personal statement describing your work experience, contribution you have made to your company, and what you hope to gain by attending YPC
    • One (1) letter of recommendation from your supervisor or associate
    • CV or resume

    Scholarship recipients will be notified early May, 2018 and will be required to confirm attendence by May 15, 2018.

    Previous WINNERS

    Magazine Media scholarship winners

    Antionette G. Kerr, Chief Executive Officer, The Write Folks (North Carolina, USA), Comfort Sakoma, Founder & Chief Executive Officer, Poize Magazine (Abuja, Nigeria), Sally Sampson, President and Founder, ChopChopKids (Massachusetts, USA), Ewelina Swierad, Founder, LifeLab Media (Sydney, Australia)

    Book Publishing scholarship winners

    Tarek El-Elaimy, Marketing Manager for North America, American University in Cairo Press (New York, USA), Deborah Ahenkorah, Executive Director & Co-Founder, Golden Baobab; Founder, African Bureau for Children’s Stories (Accra, Ghana), Jessie Duke, Owner, Pioneers Press (Michigan, USA), Temitope Oyetomi, Managing and Acquisitions Editor, Baal Hamon Publishers (Akure, Nigeria)

  • Photos

    For additional photos, visit the YPC Flickr page.

Curriculum

  • Magazine Media

    4:30om Program Overview and Introductions

    Tina C. Weiner, YPC Program Director

    5:30pm    Welcome Dinner, Beinecke Terrace

    KEYNOTE: The Power of Truth

    Richard Stolley,  Founding Editor of People, Former Managing Editor of Life, and Former Editorial Director of Time Inc.

    Democracy depends on journalism and journalism depends on truth. But print and digital journalism compete for truth in all their forms – often savagely, with the unfortunate result that truth is not always well served. Veteran journalist and editor Dick Stolley looks at how the current chaos works and how it could be improved.

    8:30am-noon Hurricane Survival Exercise

    Professor James Baron, Yale SOM

    This exercise is one of many “survival exercises” which serve such purposes as team building and the demonstration of the potential synergy in well-functioning groups and teams done is class.

    1:00pm-2:30pm Magazine Media and Its Future?  Is it Thrive or Survive?

    Michael Clinton, President, Marketing and Publishing Director, Hearst Magazines

    In a media world that has exploded with options from print to digital to social, how do magazine media brands look into the future for revenue and profits? Are these new options friend or foe? How do magazines thrive in years to come? There is more opportunity than ever to redefine the business model.

    3:00pm-4:30pm How to Edit Brand, What the Job of a “Magazine Editor” Means Today.

    Cynthia Leive, Editor in Chief, Glamour 

    Over the past several years, the role of the editor has evolved dramatically to take into account the transition to the digital age.  The driving editorial force behind the award-winning Glamour describes the Dos and Don’ts of building a truly multi-platform brand, connecting with readers, redefining editorial success, and leading a team through continual change.

    4:45pm-5:45pm Visual Imagination

    Nigel Holmes, Principal, Explanation Graphics

    At the end of your intense, inspiring and brain testing day, here's a talk (that will still be intense and inspiring!) that looks at publishing from an information designer's slightly skewed perspective. How to engage your readers and the visitors to your websites with humor, friendliness and wine. (Please bring a glass with you. Not a drinker? Just make sure there's some water in it!) There'll be music and audience participation.

    5:45pm Dinner 

    8:30am-10:00am Problem Framing for Media Executives

    Professor Nathan Novemsky, Yale SOM

    This session provides an approach that helps media leaders make sense of complex challenges when the problem and the alternatives are not well defined.  You will learn how to make better decisions by understanding the typical approach to complexity and gaining tools to improve on that approach, including frames for thinking about digital media.  We will discuss specific strategies that will allow you to see your blind spots and better leverage the diversity in your team.

    10:30am-noon   The Skills Needed Today to Succeed in Digital and Print

    Joanna Coles, Chief Content Offier, Hearst Magazines

    1:00pm-2:30pm Brand Strategy: Building a Brand in a Digital Era

    Professor Jiwoong Shin, Yale SOM

    While companies build competitive advantage on a series of firm capabilities, an important contribution of the marketing function is the competitive advantage built on branding. This first class on branding will discuss how to define, build, and manage brands. In particular, the class will focus on how to manage the brand and customer experience in a new digital world. Consumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That means traditional marketing strategies must be redesigned to accord with how brand relationships have changed. Listening to your customers via emerging media can be one of the most important uses of digital marketing channels.  We discuss how marketing professionals can leverage emerging digital technology to connect with consumers.

    3:00pm-4:30pm Publishing with Your Eyes Open: Managing Legal Risk in the Digital Age

    Jonathan Hart, Chief Legal Officer, NPR

    To manage legal risk, you have to recognize it. This session will help you spot legal risks before they become legal problems. Jon Hart will help you think about your rights as a copyright holder (and as a borrower of copyright protected material) in a world where perfect digital copies of copyright-protected works can be made with minimal effort and distributed worldwide in an instant. He’ll talk about the legal risks that arise when publishers blur the line between editorial content and advertising, how you can reduce legal exposure arising out of user-generated content, and how to avoid unnecessary risk when entering into contracts.  Come armed with questions. 

    4:45pm-5:45pm Do Editors Still Matter?

    Dorothy Kalins, Dorothy Kalnis Ink, Metropolitan Home and Saveur

    When the old forms and norms  (think church and state) are broken, is there still a place for the kind of editorial leadership, responsibility, and rigor I was raised to revere? I highlight best practices that remain relevant (being right is more important than being first), and reveal rules about managing creative people. 

    8:30am-noon From Autocrat to Advisor: Decision Making for Leaders

    Professor Marissa King, Yale SOM

    Leadership of teams and firms involves a clear understanding of what it takes to be effective over a range of situations and contexts. This session covers the research on what determines effective leadership – particularly regarding decision making in team contexts. Descriptive data from studies of thousands of global leaders will inform the discussion, as well as participants’ own intuitions about effective leadership styles. The Decision-Making for Leaders (DMFL) assessment, done as pre-work, is used as input for this session. 

    1:00pm-1:45pm Monetizing Brands

    Anne Sachs, Executive Director, W Magazine and Editorial Director, Product Partnerships

    1:45pm-2:30pm Monetizing Brands

    Maya Draisin, Associate Publisher and Head of Marketing, WIRED

    3:00pm-4:30pm Tradition and Transition at the Harvard Business Review

    David Wan, Chief Executive Officer, Harvard Business Publishing

    The imperative for change at Harvard Business Review led to a reimagining of the brand beginning in 2010 with the redesign of the magazine and launch of a new website (HBR.org). Wan describes this transition to a more vibrant, sustainable and digitally focused future. He will also discuss the recent recasting of HBR's core offer to adapt to shifting consumer demand and other market realities. The new offer, to be launched in early 2017, will consist of six redesigned and enhanced print issues along with a complementary array of digital tools and products that will improve the value of an HBR subscription.   

    8:30am-10am Managing Organizational Change

    Professor Amy Wrzesniewski, Yale SOM

    How do you navigate and manage organizations in the midst of rapid change? This session explores organizational change from the macro-forces that create it to the patterns that changes take and analyzes how periods of transition impact both managers and their staff. Particular attention will be paid to how individuals can rethink their own careers and take greater control of their futures.

    10:30am-noon Reinventing and Inventing Media Brands

    Corby Kummer, Senior Editor, The Atlantic; Jay Lauf, Co-President and Publisher, Quartz

    In recent years, a comprehensive decision was made to take The Atlantic magazine digital, preserving the best of the print magazine while radically expanding its digital presence.  Now digital revenue far surpasses that of print. In this wide-ranging case study, three senior executives, who had major roles in the transformation of the company, discuss how a magazine long in the red went into the black and found innovative, new sources of revenues; how successful new websites were launched and expanded; and how an in-house media company works.

    1:00pm-2:30pm  Optimizing Your Online Subscription Strategy

    Kevin McKean, Principal, McKean Media, San Francisco

    In 2017, the question publishers face is not whether to charge readers for digital access, but how to craft an online subscription strategy that maximizes revenue while preserving advertising plus search and social access. That’s not easy – but this session, led by a veteran subscription strategist, will clarify your choices. The talk begins by showing how digital reader revenue can serve a range of purposes, from supplemental revenue for an ad-driven site to total support for niche, non-profit or mission-driven publishing. It then examines best practices for getting subscriptions started, creating content that will sell, minimizing churn, improving your marketing yield, and making subscriptions work in a single-title or multi-channel environment.

    3:00pm-4:30pm Ethical Dilemmas in Magazine and Digital Publishing

    Richard Stolley, Founding Editor of  People, Former Managing Editor of Life, and Former Editorial Director of  Time Inc.  and Dorothy Kalins, Director, Dorothy Kalins Ink  and Founding Editor of  Metropolitan Home and Saveur

    This interactive class with Dick Stolley and Dorothy Kalins, focuses on knotty publishing problems submitted by participants in advance, problems such as 'Would you publish this controversial article? Fire this problematic staffer? Placate this longtime advertiser? Confront your boss directly? Lively debate ensues.

    4:45pm-5:30pm Film Screening: Zapruder & Stolley: Witness to an Assassination

    5:45pm-5:30pm Dinner

    8:30am-10am Rules for Revolutionaries: How to be continually innovating and yet run a successful business at the same time

    Bill Allman is the Chief Digital Officer, Smithsonian Enterprises

    Digital media continually lies in the balance of cutting edge of technology and the bleeding edge of negative bottom line. How do smart leaders successfully keep ahead of the competition while at the same time keeping abreast of new developments in technology, marketing and business models? This interactive session explores the process of continuous revolution, building adaptive teams that evolve to manage change from within and without, embrace new ideas and products -- and still reach core business goals.

     10:30am-noon  Innovation

    Associate Professor, Rodrigo Canales, Yale SOM

    Innovation is about making valuable connections that have not been made before. Often, the most valuable connections are made when individuals from different “worlds” collaborate. This has implications for how we structure innovative teams. Diversity breeds innovation… or does it?

    12:00 Lunch and Certificate Ceremony

  • Book Publishing

    SUNDAY, JULY 30

    4:30pm Program Overview and Introductions

    Tina C. Weiner, YPC Program Director

    5:30pm Welcome Dinner, Beinecke Terrace

    Keynote: Thinking Outside the Book

    Craig Mod, Publishing Startup Advisor and Mentor

    For years, Craig has been producing and collecting “books” manipulated and reimagined by artists (both in form and content). Here he shows some of the best examples of innovative book design — physical and digital. He demonstrates how artists are building off of and subverting the idea of the book to help us reconsider archives, printing and fine art collections. He reminds us what makes the book so powerful as an object, looking beyond its physical edges. And finally he considers its future; the printed book isn’t going away. We’ve only begun to scratch the surface (thanks to digital innovations like print on demand) of how designers can re-imagine these canvasses, sculptures even, for our thoughts and ideas.

    MONDAY, JULY 31

    8:30am-10:00 Managing Organizational Change

    Professor Amy Wrzesniewski, Yale SOM

    How do you navigate and manage organizations in the midst of rapid change? This session explores organizational change from the macro-forces that create it to the patterns that changes take and analyzes how periods of transition impact both managers and their staff. Particular attention will be paid to how individuals can rethink their own careers and take greater control of their futures.

    10:30am-noon Creating a Learning Organization in Multi-Channel Publishing

    Carolyn Pittis, COO And Co-Founder, Veloscore™ & Managing Director, Welman Digital LLC

    The global publishing marketplace has transformed at an astonishing rate, and all are being asked to do more, faster. Creative publishing professionals must work collaboratively across functional teams to achieve new goals, yet like all humans they can struggle to adapt quickly. Carolyn Pittis will provide an overview of emerging workplace trends and real-world tactics for increasing innovation, collaboration, and productivity.

    1:00pm-2:30pm  The State of Trade Book Publishing Today

    Nihar Malaviya, EVP and Chief Operating Officer, Penguin Random House USA

    Opening with a broad overview of the publishing industry on what has changed and what has remained constant, the architect of Penguin Random House’s digital strategy explores the impact of the digital revolution on all aspects of publishing – from product development and pricing to marketing and editorial. Nihar Malaviya lays out a plan of action for publishers large and small to follow in order to be successful in the rapidly-changing global marketplace.

    3:00pm-4:30pm Illustrating Transformation at Quarto: A Global Publishing Company for the 21st Company 

    Marcus Leaver, Chief Executive Officer, The Quatro Group Inc. 

    In a presentation based on real-world examples, the CEO of Quarto discusses how the concept of Creative Independence has provided the platform for transformational organic and acquisitive growth in the shifting landscape of 21st century publishing.

    4:45pm-5:45pm Visual Imagination

    Nigel Holmes, Principal, Explanation Graphics

    At the end of your intense, inspiring and brain testing day, here's a talk (that will still be intense and inspiring!) that looks at publishing from an information designer's slightly skewed perspective. How to engage your readers and the visitors to your websites with humor, friendliness and wine. (Please bring a glass with you. Not a drinker? Just make sure there's some water in it!) There'll be music and audience participation.

    TUESDAY, AUGUST 1

    8:30am-10am Problem Framing for Media Executives

    Professor Nathan Novemsky, Yale SOM

    This session provides an approach that helps media leaders make sense of complex challenges when the problem and the alternatives are not well defined.  You will learn how to make better decisions by understanding the typical approach to complexity and gaining tools to improve on that approach, including frames for thinking about digital media.  We will discuss specific strategies that will allow you to see your blind spots and better leverage the diversity in your team.

    10:30am-noon Staying Nimble: Leadership Challenges for Independent Publishers

    Kirsty Melville, President and Publisher, Andrews McMeel Universal

    A candid perspective on leadership challenges for independent publishers grappling with content strategy, organizational structure, effective digital marketing, and growth in a crowded media landscape.

    1:00pm-2:30pm

    Brand Strategy: Building a Brand in a Digital Era

    Professor Jiwoong Shin, Yale SOM

    While companies build competitive advantage on a series of firm capabilities, an important contribution of the marketing function is the competitive advantage built on branding. This first class on branding will discuss how to define, build, and manage brands. In particular, the class will focus on how to manage the brand and customer experience in a new digital world. Consumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That means traditional marketing strategies must be redesigned to accord with how brand relationships have changed. Listening to your customers via emerging media can be one of the most important uses of digital marketing channels.  We discuss how marketing professionals can leverage emerging digital technology to connect with consumers.

    3:00pm-4:30pm Strategic Transformation: How One Niche Publisher has Used its Brand to Increase the Impact of its Ideas

    Tim Sullivan,  Editorial Director, Harvard Business Review Press

    In 2008, HBR Press was folded into the Harvard Business Review Group, merging with the Harvard Business Review magazine and the then-fledgling website, HBR.org. This move gave HBR Press an opportunity to explore what this meant strategically – how the Press could leverage its brand and its new channels to transform its publishing. Tim Sullivan will explore lessons from the Press’s transformation, and what it has meant for each part of the organization.

    WEDNESDAY, AUGUST 2

    8:30am-noon   From Autocrat to Advisor: Decision Making for Leaders

    Professor Marissa King, Yale SOM

    Leadership of teams and firms involves a clear understanding of what it takes to be effective over a range of situations and contexts. This session covers the research on what determines effective leadership – particularly regarding decision making in team contexts. Descriptive data from studies of thousands of global leaders will inform the discussion, as well as participants’ own intuitions about effective leadership styles. The Decision-Making for Leaders (DMFL) assessment, done as pre-work, is used as input for this session. 

    1:00pm-2:30pm Creating and Executing an Integrated Publishing Plan I

    Kara Cesare, Vice President, Executive Editor, Random House and Kristen Fassler, Vice President and Director of Marketing, Ballantine, Bantam Dell

    The publishing  teams from both Ballantine Bantam Dell and Random House take you through how they work together- from acquisition to publication – to create successful marketing campaigns for different types of books. Leaders of the team from Editorial, Marketing, Analytics, and Publicity, discuss how they work together to make key decisions, set priorities, and establish lines of communication with each other and the author.  In addition, they demonstrate how they use social media, data, and analytics to inform, extend, and evaluate their integrated campaigns.

    3:00pm-4:30pm Creating and Executing an Integrated Publishing Plan II

    Jennifer Garza, Associate Director of Publicity, The Random House Publishing Group; Leigh Marchant, Vice President and Director of Marketing, Random House, Spiegel & Grau; Leslie Prives, Senior Director of Integrated Marketing Operations, Random House Publishing Group

    THURSDAY, AUGUST 3

    8:30am-noon 

    Team Decision Making: Hurricane Survival Exercise

    Professor Jim Baron, Yale SOM

    This exercise is one of many “survival exercises” which serve such purposes as team building and the demonstration of the potential synergy in well-functioning groups and teams done is class.

    1:00pm-2:30pm The Next Evolutionary Step for Digital Books

    Liisa McCloy-Kelley, Vice President And Director, Ebook Development & Innovation, Penguin Random House

    As many in the publishing industry relax into a world where ebooks are just another format and it appears safe to assume that print and digital will exist side by side for many years to come— work is just starting towards the next large shift for the future of digital reading. The standards that were developed for ebooks are merging in with standards work for the web.  “Publishing@W3C” is becoming an activity that involves readers, publishers, technology companies, browser vendors, businesses, education companies, accessibility advocates and others from around the world who are developing a rich new set of standards that will make ebooks into “first class citizens of the web.”  Come hear about the challenges, opportunities and benefits that this will bring to all of us and how it can help us evolve our thinking about how we develop, market and think about books in the future. Get involved in interactive discussions about what truly makes a great digital reading experience for a variety of different types of content. Learn how you can apply this thinking to your organization, your publications and your part of the larger global reading experience.

    3:00pm-4:30pm Insight into Global Book Publishing 2017: Challenges and Opportunities

    Edward Nawotka, International Book Publishing and Media Specialist

    In this wide-ranging lecture we'll first offer a general overview of the international publishing markets, then look at business challenges impacting publishers in different regions around the world, from the Americas to Asia, Africa to Europe — as well as the opportunities this presents. Taking specific case studies, will feature three to four key trends and takeaways.

    FRIDAY, AUGUST 4

    8:30am-10am  The Ins and Outs of Innovation In Publishing

    Rick Joyce, Former Chief Marketing Officer, Perseus Books Group

    Innovation is a much used word in business and in publishing. But what does it mean to actually pursue it in today's publishing business?   How to decide what needs innovating?  How to decide how to do it?  Is innovation affordable?  Should you partner, or go it alone?  Are there intrapreneurial paths within companies?   A discussion of innovation as a practical matter in publishing, drawing on examples from the last 10 years as the CMO and head of strategy at the Perseus Books Group.   

    10:30am-noon Networks for Innovation

    Associate Professor Rodrigo Canales, Yale SOM

    Innovation is about making valuable connections that have not been made before. Often, the most valuable connections are made when individuals from different “worlds” collaborate. This has implications for how we structure innovative teams. Diversity breeds innovation… or does it?

Additional Information

  • FAQs

    APPLICATIONS

    What are the application deadlines?
    The application deadline for both Books and Magazines is July 1, 2017. Once each program reaches capacity, we will not accept additional participants, but will add names to a wait list.

    How many people do you accept into each program?
    We accept approximately 70 participants in each program in order to create a close-knit environment and foster relationships between participants and speakers. We strongly suggest you apply as soon as possible to secure a place.

    Does the Yale Publishing Course issue Continuing Education Units for attending?
    Continuing Education Units are not issued for this Course. Participants will, however, receive a certificate of completion from Yale.

    TUITION & DISCOUNTS

    What does the tuition fee cover?
    The course fee of $5,450 covers tuition, course materials, all lunches, refreshments, special receptions, three dinners, and shuttle transportation to and from classes/hotel during the course. Housing is not included in the course fee; however, a special hotel rate (which includes breakfast) at the Omni New Haven Hotel will be provided for participants.

    A 15% discount off the course fee is provided when:

    • Early registration that closes April 1, 2017.
    • Previously attended YPC
    • Yale SOM Alumni
    • Nonprofit

    A 10% discount off the course fee is provided when:

    • Yale University alum
    • Friends of YPC 

    TRAVEL & LODGING

    I need a VISA letter. How can I get one?
    If you are an international participant and need to apply for a VISA, please contact Laura Lauro  at laura.lauro@yale.edu  to receive an official Yale Publishing Course invitation letter for your VISA application.

    What is the best way to get to and from New Haven, CT?
    If traveling by plane, Bradley International Airport (BDL) is approximately 45 minutes from New Haven and is served by nine major carriers to 29 non-stop destinations and connections. The city of New Haven is also accessible from John F. Kennedy International Airport (JFK), Newark Liberty International Airport (EWR), and LaGuardia Airport (LGA). Tweed New Haven (HVN) is the airport nearest to New Haven, but offers limited service.

    In all cases, travel by car or train from the airport to New Haven is necessary. For detailed information on air and train travel, please visit the “Visit New Haven” web site.

    It is recommended that you arrange transportation from the airport through Hy’s Limousine or GO Shuttle. It is not recommended that you take a taxi to New Haven from the airport, as it would be very expensive.

    If traveling by train via Amtrak or Metro-North, select New Haven Union Station as your final destination. Taxis are readily available at the train station. The ride from Union Station to the Omni Hotel is about 10 minutes and costs approximately $13 USD.

    Will transportation be provided during the Course?
    Yes, transportation will be provided  by Yale Executive Education.

    Where can I make a hotel reservation?
    We will arrange a special rate at the Omni New Haven Hotel for YPC participants. 

    COURSE LOGISTICS

    Where is the Course taking place?
    The Course will take place at the Evans Hall, 165 Whitney Ave, New Haven, CT.

    Am I allowed to record sessions or presentations during the Course?
    No. Recording during sessions is not permitted.

  • Friends of YPC

    Many organizations in the publishing industry support YPC's mission. Learn more about them below.

    The American Society of Magazine Editors (ASME) is the principal organization for magazine journalists in the US. The 700 members of ASME include the editorial leaders of most major consumer and business magazines published in print and online. Founded in 1963, ASME works to defend the First Amendment, protect editorial independence and support the development of journalism. ASME sponsors the National Magazine Awards in association with the Columbia University Graduate School of Journalism.

    The Ashmead Award, honoring legendary book editor Lawrence Peel Ashmead—known to one and all as Larry–is designed to nurture the career of a promising young editor in the field of book publishing, as an effort to recognize and continue the tradition of Larry’s long and honorable history of mentoring young editors and helping them develop their careers in publishing.

    The Association of American Publishers are America’s premier publishers of high-quality entertainment, education, scientific and professional content – dedicating the creative, intellectual and financial investments to bring great ideas to life.  They are also at the forefront of publishing technology – delivering content to the world’s audiences in all the ways they seek it.

    The Association of American University Presses is an organization of nonprofit publishers whose members strive to advance scholarship through their offerings. The Association’s mission is to assist its members through professional education, cooperative services, and public advocacy.

    MPA – The Association of Magazine Media is the industry association for multi-platform magazine companies. Established in 1919, MPA represents 175 domestic magazine media companies with more than 900 titles, approximately 30 international companies and more than 100 associate members. Staffed by magazine media specialists, MPA is headquartered in New York City, with a government affairs office in Washington, DC. 

    bluebottlebiz is the largest digital library specialized in business content today, empowering business professionals and executives to access business knowledge whenever and wherever they need it. Founded by publishers, for publishers in 2012 as a privately held company. Users can easily search for and find books, journals, videos, and more in English, Spanish, French, and Portuguese, from over 100 different publishers like Wiley, Palgrave Macmillan, and The Economist Books.

    Book Publishers Northwest is a not-for-profit trade association based in Seattle, Washington. Throughout the year, the association offers free educational seminars for aspiring, new, and experienced publishers. They also coordinate select displays of their members’ books at local events, including the Pacific Northwest Booksellers Association's annual trade show.

    BoSacks.com is operated by Bob Sacks, veteran publishing expert and founding partner of mediaIDEAS, a company providing research and guidance to the paginated media industry, with leading expertise in digital, mobile, social research and consulting. Bob's private consulting firm, Precision Media Group, publishes "Heard on the Web: Media Intelligence", a daily e-newsletter that delivers pertinent industry news to a diverse, worldwide, publishing community of over 11,750 media industry leaders. It is the longest running e-newsletter in the world.

    The Brazilian Book Chamber (Câmara Brasileira do Livro - CBL) represents approximately 600 members throughout Brazil, including publishers, distributors, booksellers, and door-to-door sellers. The organization, founded in 1946, has the mission of building a country with better education through appreciation of books and reading, and expanding the Brazilian publishing market throughout foreign countries.

    EWIP/WIPP is a non-profit educational organization. Our active volunteer members and board of directors strive to support women in publishing, in all manner of publications whether print, online, mobile, or other digital media. We also encourage female entrepreneurship, and offer a range of professional development programs through our national and regional events, online communications, mentoring, and research.

    Fundacion el Libro is an NGO dedicated to the promotion of reading habits in Argentina. Their steering committee includes representatives from all the areas that make up the book industry production line: writers, publishers, printers and booksellers. The many activities they organize and support include: The Buenos Aires International Book Fair, The Buenos Aires Professional Sessions, The Children and Young Adults Fair, Work Sessions for Teacher and Librarians, Literary Prices (Premio de la Crítica, Premio del Lector, Premio Pregonero), and Book Donations to underprivileged Schools and Libraries.

    The Independent Book Publishers Association, founded in 1983, is the largest not-for-profit trade organization for publishers in the United States. IBPA’s mission is to lead and serve the independent publishing community by providing advocacy for publishers’ rights, education on all aspects of publishing, and tools for success.

    Publishers Weekly, familiarly known in the book world as PW and “the bible of the book business,” is a weekly news magazine focused on the international book publishing business. It is targeted at publishers, booksellers, librarians, literary agents, authors and the media. It offers feature articles and news on all aspects of the book business, bestsellers lists in a number of categories, and industry statistics, but its best known service is pre-publication book reviews, publishing some 8,000 per year.

    The Publishing Business Group provides authoritative information for senior-level book and magazine publishers through print and digital publications as well as live and virtual events. PBG’s publications include: Publishing Executive, which offers best practices and strategic insights into technology, market trends and revenue opportunities for consumer, business-to-business, association, STM and other magazine executives and Book Business, which provides forward-thinking and timely analysis for trade, education, association, business, children’s, STM, independent and other book publishing executives. The Publishing Business Group is a division of North American Publishing Company (NAPCO).

    Publishing Connections supports organizations in the books sector to engage with new markets, new technologies and new audiences. Founded in 2012 by former course alumnus Alistair Burtenshaw, Chair of Arvon, the UK’s creative writing charity and Director of Charleston, the renowned Bloomsbury group home. He was formerly Chair of Booktrust, the UK’s leading literacy charity, President of Honour of Paris Cook Book Fair 2013, Director of Books and Publishing Worldwide at Reed Exhibitions and Director of The London Book Fair. 

    Publishing Perspectives is an online journal of international publishing news and opinion that’s been called “the BBC of the book world.”  With correspondents and personal stories from those on the cutting edge of digital, global, and self-publishing all around the world, Publishing Perspectives provides a window into the industry unlike any other.

    PubWest is a vibrant organization of companies that create, design, publish, print, distribute, market, and sell books throughout North America.

    Women’s Media Group (WMG), founded in 1974, is a New York-based nonprofit association of women who have achieved prominence in many fields of media. WMG provides a forum for networking, career development, and advocacy through meetings, seminars, and cultural events, helping members understand, discuss, and address the deep changes unfolding in our industry. WMG also mentors young women interested in publishing careers.

  • Global Alumni Network

    Yale Publishing Course alumni include CEOs, COOs, Founders, Publishers, Editors, VPs, and Executive, Managing, and Design Directors from companies of all sizes from around the world.

    Participants have come from over 50 countries to attend YPC.

    ARGENTINA

    Editorial Olivia
    Editorial Sigmar
    Have It Translated

    AUSTRALIA

    ACP Magazines
    Ausmed Publications PTY LTD
    Australian Good Taste
    Cambridge University Press (Melbourne)
    Digireado
    Fairfax Media
    Gold Coast Tourist Magazine
    Hachette Australia
    LifeLab Media
    LifeLab Media
    Macmillan Publishers
    Media Convergence Asia Pacific
    Pantera Press
    Penguin Books Australia
    WME Media Pty. Ltd.

    AUSTRIA

    International Atomic Energy Agency
    BRAZIL
    Adobe Systems, Incorporated
    Brazilian Book Chamber
    Companhia das Letras
    Edições SM Brasil
    Editora Abril S/A
    Editora Gente
    Editora Globo - Globo Livros
    Editora Intrínseca
    Editora Intrínseca Ltda.
    Editora Saraiva
    Editora Sextante
    Editora Universo dos Livros
    Editora Zahar
    Geodinamica Educacao
    IBEP Group
    Learning Factory Ltda.
    Martins Fontes
    Novatec Editora Ltda.
    Pioneira Editorial / Tapioca
    Portfólio
    Primebooks Editora
    Publifolha and Livraria da Folha
    Santillana
    São Paulo City Hall - Culture Secretariat
    Saraiva S.A. Livreiros Editores
    V&R Editoras
    Veja São Paulo
    Vida e Consciencia Publishing
    W4 Editora

    CAMEROON

    NMI Education Ltd

    CANADA

    Expedia CruiseShipCenters
    Random House of Canada Limited
    Tva Publications

    CHILE

    ACCESS
    Aguilar Chilena de Ediciones S.A.
    Banco Santander
    IN Magazine, Spafax
    Universidad del Desarrollo

    CHINA

    Guangdong 21st Century Media Corporation
    Hearst Magazines China
    Horizon Books
    McGraw-Hill Education (Asia)
    Shanghai Translation Publishing House
    ZDL

    COLOMBIA

    Casa Editorial El Tiempo
    Fundacion Las Dos Orillas
    Grupo Planeta
    InFashion Magazine
    Publicaciones Semana
    Puntoaparte Editores

    CROATIA

    Open Science Open Minds
    Info Lab Mediji

    DENMARK

    Aarhus University Press
    Dansk Psykologisk Forlag 
    Gyldendal Publishers
    Høst & Søn/Rosinante & Co

    FINLAND

    Finnish Medical Journal
    Kaiken Publishing Ltd.
    Otava Publishing Ltd.

    FRANCE

    Diateino
    Leduc.s Editions
    OECD

    GERMANY

    arsEdition GmbH, Bonnier
    Besser Lackieren
    Blue Ocean Entertainment AG
    Carlsen Verlag GmbH
    Ebner Verlag GmbH & Co KG
    Frankfurt Book Fair
    German Book Office
    HolzWerken
    wissenmedia/Bertelsmann

    GHANA

    African Bureau for Children’s Stories
    Golden Baobab

    GREECE

    Attica Media Publications
    Dioptra Publishing
     

    HONG KONG

    Hearst Magazines
    SCMP Hearst Publications, Ltd.

    INDIA

    Lexis Nexis India
    Mefa Needles Pvt Ltd.
    Penguin Random House (India)
    Q2ABillSmith
    Ratna Sagar P. Ltd.
    The India Today Group

    INDONESIA

    Ayahbunda
    Femina Group
    GADIS

    IRELAND

    Gill & Macmillan
    Image Publications

    ITALY

    Atlantyca
    Les Mots Libres

    JAPAN

    Bungeishunju
    Kodansha Ltd.
    Zeikei Group

    KENYA

    TMG Ltd.

    KOREA

    Kaya Media Group

    LITHUANIA

    Flintas Publishing House

    MALAYSIA

    AMG Holdings International
    Blu Inc Media (Sdn Bhd)
    Creative People Sdn. Bhd.

    MEXICO

    BBmundo Direct S.A de C.V
    Color y Espacio Editorial SA de CV
    Ediciones Felou
    Editorial Notmusa
    Editorial Océano S.L.
    Editorial Televisa
    Expansion S.A. de C.V.
    Fundación Cultural Armella Spitalier FCAS
    Grupo de Comunicación Katedra S.A. de C.V.
    Grupo Expansión
    Grupo Planeta
    Grupo SM
    TTF

    MYANMAR

    Logistics Media Services Co., Ltd.

    NETHERLANDS

    Bindinc
    Boom Publishers Amsterdam
    Boom Uitgevers Amsterdam

    LINDA

    Royal Boom Publishers
    Sanoma Media

    NEW ZEALAND

    Allen & Unwin
    Auckland University Press
    David Bateman Ltd.
    Healthy Life Media Limited
    NZCER Press
    Potton & Burton

    NIGERIA

    Baal Hamon Publishers
    Cassava Republic Press
    Draftbill
    Evans Publishers Nigeria Ltd
    Poise Magazine

    PERU

    Cesar Vallejo University
    Editorial Septiembre
    LabSocial

    PHILLIPPINES

    ABS-CBN Publishing Inc.
    Fully Booked
    Manila Bulletin Publishing Corp.
    Philippine Star
    Rogue Magazine
    St. Matthew’s Publishing Corporation

    POLAND

    ZNAK Publishers

    PORTUGAL

    Almedina
    Nexo Literario
    Sperantia

    PUERTO RICO

    Universia (Banco Santander)

    QATAR

    Bloomsbury Qatar Foundation Publishing

    RUSSIA

    Hearst Shkulev Media
    Norfolk LLC

    SINGAPORE

    Edipresse Singapore
    Experiences & Experiments Pte.Ltd.
    Hewlett Packard
    John Wiley & Sons
    People’s Action Party Community Foundation
    Singapore Press Holdings Limited
    Straits Times Press

    SOUTH AFRICA

    Associated Magazines
    Macmillan Education South Africa
    Media24
    NB Publishers
    O, The Oprah Magazine
    Pan Macmillan South Africa
    Shout Factory Media
    Siyasiza and SiyaOnline, First National Bank
    South African Reserve Bank

    SOUTH KOREA

    i-ePUB, Inc.
    Kaya
    Wordsmith

    SPAIN

    24symbols
    Editorial Gustavo Gili
    Gemser Publications S.L.
    M. Moleiro Editor
    Spanish Association of University Presses

    SWEDEN

    Aktuell Grafisk Information (AGI)
    IDG - International Data Group
    Motopress
    Natur & Kultur

    SWITZERLAND

    Lars Mueller Publishers
    Migros Media
    World Health Organization

    TAIWAN

    CommonWealth Magazine Group

    TANZANIA

    Euro Consultancy

    UGANDA

    Africa Speaks

    UKRAINE

    Perekhid Publishing House

    UNITED ARAB EMIRATES

    Abu Dhabi Book Fair
    Abu Dhabi Media Co.
    Al Takhayul Publisher and Distributer
    Gulf News
    Kalimat Publishing
    Knowledge Without Borders – 1001 Titles
    Sail Publishing
    Universal Publisher and Distributer Est.

    UNITED KINGDOM

    AnaZahra
    Aurum Press Limited
    Hachette UK
    Hurlingham Media
    Lantana Publishing
    Quarto Children’s Books
    Quintet and RotoVision
    Reed Exhibitions Ltd.
    Templar Publishing Ltd.
    The App Lab
    Yale University Press

    UNITED STATES

    AAA National Office
    AAAS/Science Translational Medicine
    Abrams Books
    Adobe Systems
    All You Magazine
    Amazing Media Group
    America Magazine
    America Media
    American Academy of Neurology
    American Academy of Orthopaedic Surgeons
    American Academy of Pediatrics
    American Medical Association
    American Printing House for the Blind
    American Psychiatric Publishing, Inc.
    American University Cairo Press
    Andrews McMeel Publishing
    art ltd.
    Association of Corporate Counsel
    Backpacker
    Barbour Publishing, Inc.
    Bentley Publishers
    Black Dog & Leventhal Publishers
    Blood-Horse Publications
    Boone and Crockett Club
    Bridge Publications
    Brigham Young University
    Brooks Publishing
    Budget Travel Magazine
    Calorie King Publications
    Capitol Region Education Council
    Catapult
    CCAR Press
    CDS Global, Hearst Corporation
    ChopChop Kids
    Christian Science Monitor
    Christianity Today
    Christianity Today International
    Coastal Living
    Codra Enterprises, Inc.
    Columbia University Press
    Condé Nast Publications
    Consumers Union
    Cooking Light Magazine
    Cosmopolitan for Latinas Magazine
    Cosmopolitan Magazine
    Credit Union National Association
    Cross Border USA
    Crossroad Publishing Company
    Crown Archetype, Random House
    Crown Publishers
    Crystal Waters McCullough
    D Magazine
    Deep Blue Publications Ltd.
    DEVORSS & COMPANY
    Digimarc Corporation
    Distinctive Directories
    Down East Enterprise, Inc.
    Dr. Oz The Good Life
    Dwell Media LLC
    Ebner Publishing International, Inc.
    Edible Ohio Valley
    Edible Queens
    Editora Poetisa
    Elsevier
    Entertainment Weekly
    ESPN Publishing
    ESSENCE Magazine
    Experience Life Magazine
    F.A. Davis Company
    Fast Company
    FEAST, Lee Enterprises
    Federal Reserve Bank of Atlanta
    Finance & Development
    Food & Wine
    Fordham University
    ForeWord Magazine
    Fortune Magazine
    Franciscan Media
    Full Circle Communications
    Garden Design
    Gesell Institute of Child Development
    Getty Research Institute
    Gilt City
    Glamour Magazine
    Glamour Magazine/Glamour.com
    Google Inc.
    Greenleaf Book Group
    Hachette Book Group
    Harper’s Bazaar
    HarperCollins Publishers
    Hawthorne Books
    HealthyLivinG Media Group Inc.
    Hearst Corporation
    Hearst Magazines International
    Heinemann
    Howard Books
    Howard University
    Hyperion
    I Can Publishing Inc.
    IEEE Spectrum
    IMF Publications
    In These Times
    InStyle Magazine
    Intellisphere LLC
    Intellisphere, LLC.: Oncology Specialty Group
    International Monetary Fund
    International Monetary Fund
    Islamic Monthly, The
    John Wiley & Sons
    Journal Communications
    Journal of Health Care for the Poor and Underserved
    Journalism of Dental Education
    JSTOR
    Kalmbach Publishing Co.
    Kamehameha Publishing
    Kensington Publishing
    La Vita È Bella
    Laridan Productions/ Intermediapost
    Law School Admission Council
    LDS Church Historian’s Press
    LDS Church Magazines
    LifeWay Christian Resources
    Lindenmeyr Book Publishing Paper
    Little Shepherd, LLC
    Liturgical Press
    Logical Operations
    London Town Press
    LT Diet LLC
    Lumina Datamatics, Inc.
    Luxe Interiors + Design, Sandow Media
    M. Shanken International
    Macmillan
    Maine Writers and Publishers Alliance
    Marie Claire
    Massachusetts Medical Society
    McGraw Hill Education
    McKinsey & Company
    Michael J. Hennessy & Associates/Cure Media
    Military Review
    Minnesota Historical Society Press, Borealis Books
    MJH & Associates, LLC.
    Modern West Media
    Mohawk Industries
    Moody Publishers
    NAFSA: Association of International Educators
    National Catholic Register
    Nelleke Nix Studio Gallery Press
    New England Historic Genealogical Society
    New Harbinger Publications
    New Islander Media Inc.
    Newgen KnowledgeWorks
    Newport Life Magazine
    NewsRx
    North American Veterinary Community
    Northwestern University Press
    Nova Publishers, Inc.
    Nova Science Publishers
    O, The Oprah Magazine/Hearst Corporation
    Ohio University
    Orion Magazine
    Oxford American
    Paulist Press / HiddenSpring Books
    Peachpit Press, a division of Pearson Education
    Peachpit Publishing
    Pendragon Press
    Penguin Group
    Penguin Random House
    Penton Media
    PEOPLE magazine, Time Inc.
    Pharmacy & Healthcare Communications, LLC
    Pilot Ventures
    Pioneers Press
    PopEater.com
    Potomac Global Media
    Practising Law Institute (PLI)
    Presbyterian Publishing Corporation
    Pressque Publishing
    Primavera Editorial
    Princeton University Press
    Project Management Institute
    Prospect Park Books
    Public Library Association, division of American Library Association
    Publishers Total Sales Services
    Publishers Weekly
    Publishing Perspectives
    Quarto Publishing Group USA
    Racemaker Press LLC
    Random House Children’s Books
    Random House, Inc.
    RDS Dental
    RealSimple
    Reason Magazine
    Rodale Inc.
    Salem Press/Grey House Publishing 
    Scribner Publishing
    SELF Magazine
    Shambhala Publications 
    Simon & Schuster
    Smithsonian Institution
    Society of American Archivists
    Southern Foodways Alliance
    Southern Living Magazine
    Spearhead Global Inc.
    Sports Illustrated
    STC Craft, Abrams Books
    Sterling Publishing Co.
    Stony Brook University
    StoryRobin Books
    Synopsys
    Tablet
    Tanglewood Publishing, Inc.
    Taunton Press
    Techelet Media
    Telos Press Publishing
    Ten Speed Press
    The American Journal of Managed Care
    The American Prospect
    The Army Press
    The Art Economist
    The Christian Science Publishing Society
    The Chronicle of Higher Education
    The Crown Publishing Group
    The Cunningham Dance Foundation
    The First Church of Christ, Scientist
    The Historic New Orleans Collection
    The Lisa Ekus Group
    The MIT Press
    The National Underwriter Company
    The Taunton Press
    The Upper Room – Discipleship Ministries of The United Methodist Church
    The Wall Street Journal
    The Washington Post
    The Write Folks
    This Old House Magazine
    Time Inc.
    Travel + Leisure
    Truthdig
    UNICEF
    University of California Press
    University of Chicago Press
    University of Iowa Press
    USGlass Magazine
    Veranda Magazine
    Vintage Espayol/Knopf
    Walter Foster & Walter Foster Jr.
    Washington University in St. Louis
    West Lake Publishing
    WestEd
    Westminster John Knox Press
    William H. Sadlier
    WIRED and Ars Technica
    WND Books
    Woman’s Day
    Working Mother Media
    World Wildlife Fund
    Yahoo!
    Yale Alumni Magazine
    Yale Engineering
    Yale Office of Public Affairs and Communications
    Yale School of Management
    Yale School of Medicine
    Yale School of Public Health
    Yale University Press
    Zaner-Bloser
    Zinio LLC
    Zoetis
    Zondervan

    VIETNAM

    Esquire
    Sun Flower Media

  • Testimonials

    2016 MAGAZINE MEDIA ALUMNI

    Having lectured at the Yale Publishing Course for more than five years now, I have seen time and time again just how transformative the experience has been for the students. Traveling much of the time, as I do, I've seen first hand how students from Seattle to Seoul, Buenos Aires to Berlin have applied what they learned in New Haven and fundamentally changed their careers for the better.

    - Ed Nawotka, Bookselling and International News Editor, Publishers Weekly

    Attending the Yale Publishing Course is like landing in a foreign country and finding that expat cafè where everyone speaks your language--you know that you're home. This was an intense, highly productive week that I'll always remember.

    - Jeffrey Bauman, Managing Editor at Hearst Magazines

    I had an incredible experience at the Yale Publishing Course! The lecturers gave me a ton of ideas from circulation strategy to advertising best practices to organizational management that I could bring home to my staff. I went home energized and excited to go back to work and make an even better magazine.

    - Eliza Borné, Editor, The Oxford American Magazine

    Invaluable information, mind-boggling presentations and complete mental nourishment, acquired all in one place in just five fabulous days!

    - Sandra Baksh,  Editorial Director, Blue Magazine–Deep Blue Publications

    The clear future of publishing is shaped on Yale Publishing Course

    - Adriano Pozaric, Editor in Chief - Turizam Info

    I came back exhilarated. How wonderful to learn from and be surrounded by the best minds in this industry from all over the world as we grapple with our new business models in the wild wild west of digital marketing. The presentations are first rate and I took away many valuable insights.

    - Rosanna Giacalone,  Global Luxury Marketing and Business Development , La Vita  E Bella Marketing


    2016 BOOK ALUMNI

    YPC was an excellent course with excellent speakers. I would recommend it to veteran publishers as well as people who are new to the industry.

    - Jennifer Harris,  Vice President of Product Development, Zaner-Bloser

    YPC is a wonderful opportunity to engage with, and learn from, talented and innovative publishers from all over the world. I left feeling inspired and excited to implement what I've learnt.

    - Aviva Spector, Publishing Manager at Macmillan South Africa (Pty) Ltd

    The YPC was one of the single best experiences I could have done for my personal and professional growth. My career has forever been impacted by my time in the course.

    - Sally Ekus, Literary Agent and Manager at The Lisa Ekus Group

    Participating at YPC was a fantastic opportunity for me to meet great people from across the globe and across the trade. The instructors and sessions were informative, interactive and have enriched my knowledge of the industry. Thank you!

    - Chrissy Heleine, National Account Manager at Random House

    I was fortunate to meet an incredibly eclectic group of publishing professional at YPC. I am so grateful that my supervisor nominated me to participate in the course. Nowhere have I met such a creative, intelligent, well-spoken, and diverse group of colleagues. It was a joy to share with and learn from them.

    - Lindy Humphreys,  Associate Publisher, Abrams Plus at ABRAMS

    A fantastic meeting of minds that has left me brimming with ideas for making Lantana Publishing the best publishing company it can be.

    - Alice Curry, Founder and Publisher at Lantana Publishing

  • Previous Testimonials

    2015 MAGAZINE ALUMNI

    The Yale Publishing Course exceeded my expectations. I was so inspired by the fellow attendees I met and the speakers I heard from. I’m an editor for a small non-profit organization, yet I found so many of the week’s lessons applicable to my own work.

    Sara Camp Arnold - Managing Editor - Southern Foodways Alliance

    The course was very inclusive of all what we could need in running magazines; from marketing aspects, sales, content, legal, and progressive thinking planning, with all the right set of speakers who are truly experts in the matter.

    Iman Ben Chaibah - Founder & Editor-in-chief - Sail Publishing & Sail Magazine

    The Yale Publishing Course is an extraordinary opportunity to learn from, and converse with, the best minds in publishing today in the most beautiful, distinguished setting. Chatting over lunch and marveling over the detailed presentations, I feel like I’ve met my dream-team board of advisors.

    Michelle Herrera Mulligan - Editor-in-Chief - Cosmopolitan For Latinas

    The Yale Publishing Course brings together some of the most innovative and dynamic leaders from the magazine media world all in one place.  The course provided a unique “look behind the curtain”.  I am definitely walking away with so much new knowledge that I plan to put into action at my company.

    Michael Krans - Associate Publisher, Sales - Harper’s Bazaar

    What an incredible, truly immersive experience! Everything is planned just right - from the speakers themselves, to the pacing of the topics, to the timing of the sessions. In those five days, I got a career’s worth of excellent insight, advice, and amazing connections.

    Ann Taylor Pittman - Executive Editor of Food - Cooking Light

    I was amazed by the array of presenters and sessions during the course. They all presented a vast amount of knowledge and information, so much more than I imagined would be possible in a week. I am taking away two notebooks filled with everything I learned and will be bringing back to my magazine. Anyone who is serious about a future in magazine publishing should consider this course, whether they are with a small magazine or a big one, B2C or B2B. The information you gain can be applied to everyone.

    Ellen Rogers - Editor - Key Communications Inc., USGlass magazine

    As a small/midsized independent publisher, it was great to get out of my bubble and hear about what other publishers are doing. From this course I have come away with actionable ideas and a new network of friends in the industry.

    Jessica Shanken - Vice President of Business Development - M. Shanken Communications, Inc.


    2015 BOOK ALUMNI

    This course is a must for anyone who is in a leadership position in the publishing world. The knowledge gained through an impressive array of presenters and an equally impressive group of participants was invaluable.

    Peg MacDonald - Director of Technical Assistance & Brokering Services - Capitol Region Education Council

    I have enjoyed the most memorable week at the Yale Publishing Course. Every single session provided something of value to consider in the course of my daily activities as a publisher. It was truly a “delight” on many levels and I head back to my company with renewed enthusiasm for what I do and with many ideas on how to best tackle the various facets of my profession.

    Andrea Nattrass - Publisher - Pan Macmillan South Africa

    YPC has offered me the opportunity to share an intense week of training with publishers around the world. At the end of the week, I cannot say from whom I learned more: the professors or the attendants.

    Alejandro Fernandez - General Manager - Spanish Association of University Presses

    YPC enabled me to step back from the day-to-day and really think long term about my business.  It encourages agile thinking and sharpens business management skills - providing tools to achieve strong leadership and help define clear direction for your future business.  Highly recommended. 

    Anne Landa - Vice President & Group Publisher - Walter Foster & Walter Foster Jr.

    YPC exceeded my expectations, and I had high expectations. I wouldn’t have thought I could learn so much and be so inspired in one week. Everyone had so much vitality and optimism, and fed off the course and off each other. I’m sure great things will come out of this course, whether through new partnerships or through the implementation of new and creative strategies in our organizations and work. The best part of the course was getting out of our silos and learning from and sharing meals with professionals working in all sectors of the industry, from Wall Street bankers to digital innovators to designers, and from the most niche not-for-profits to the multi-nationals.

    Kate Hampton - Editor - Kwani Trust

    The formidable expertise and creativity that runs through the YPC program will shape my contributions to publishing for years to come.  The chance to learn, share, and contemplate is something I wish for all colleagues, and YPC provided the perfect inspirational setting to do just that.

    Christie Henry - Editorial Director - University of Chicago Press

    YPC was like an idea storm! Session after session, I was blown away by the brilliant speakers and their vast experiences. I was inspired and challenged by so many incredible insights. The class was awesome. I thoroughly enjoyed making some really great connections! I would recommend this course to any publishing professional - no hesitations.

    Deborah Ahenkorah - Founder and Executive Director - Golden Baobab, African Bureau for Children’s Stories


    2010-2014 MAGAZINE ALUMNI

    The course has really changed so much for me – the way I look at every story and every page has changed in ways big and small. It really was the best thing I have ever done in my career.

    Brodee Myers-Cooke - Editor-in-Chief, Australian Good Taste, Australia

    The Yale Publishing Course is a transformative experience. I had the opportunity to not only listen to leaders in their field, but to talk with them one-on-on as well. I met peers from around the world who influenced my thinking and have become a network of support and talent that I will tap for years to come. I return to my magazine with concrete new business ideas, a to-do list that’s a mile long, and a renewed passion for publishing.

    Jennifer Owens – Editorial Director, Working Mother, Bonnier Working Mother Media, USA

    This is the most up to date course I have ever attended. The speakers really know the industry and the issues it faces. This is why I go back to Greece armed with great insight and valuable advice.

    Stella Rapti – Editor-in-Chief, Attica Media Publications S.A., Greece

    An in depth practical experience for editors worldwide, a fantastic way of sharing learning and everyday problems, and a way to connect with publishers from all over the world. This is the real thing, not for beginners.

    Roberto Schiattino – Editor-in-Chief, ACCESS, Chile

    YPC provided me with insight and information that I wouldn’t ordinarily be privy to – consumer marketing, editorial brand challenges, monetization of a brand from the editorial perspective, visual thinking and much, much more.

    Stefanie Rapp – Associate Publisher, Hearst Magazines, USA

    A great combination of speakers with successful experience in large and small publishing houses, with different business models. This gives a three-dimensional picture of the market of the publishing business. Very good mix of strategic issues and discussions of specific issues in details. Brilliant level of presentation skills of speakers.

    Olena Lobova – Director, Perekhid Publishing House, Ukraine

    I found that having the opportunity to reflect on the future of publishing at the Yale Publishing Course, surrounded by accomplished colleagues of all ages, perspectives, and nationalities, was an incredible experience. Networking was definitely a big part of the experience, and in that regard I feel quite satisfied: I left New Haven with new friends and lifetime contacts.

    Odette Rodríguez, Content and Media Coordinator, Puerto Rico at Universia, Puerto Rico

    A one of a kind cutting-edge experience; the #YPC2012!

    Hala Al Gergawi – Managing Editor, AnaZahra.com, Abu Dhabi Media Company, United Arab Emirates

    An overall great experience and opportunity to meet and get to know some of the brightest thinkers and professionals in the industry with lots of ideas exchanged.

    Adam Inglis – Digital Content Coordinator, Ausmed Education, Australia

    The Yale Publishing Course was informational, affirming, and re-invigorating. A fantastic week!

    Karen Rodriguez – Regional Vice President, Morris Media Network, USA

    Worth every cent of my own money. Yes, I paid for this course myself and the 10,000 miles of air travel is worth it!

    Thomas Chong – Author and Founder, Centre for Social Innovation, Singapore

    It was an extraordinary experience. The speakers and the students gave me a very in depth insight of what is happening in the magazine industry all over the world.

    Maria Daza – Dean, School of Journalism, Universidad del Desarrollo, Chile

    At Yale Publishing Course you will get overwhelmed at the beginning, deeply intrigued by the middle and absolutely satisfied by the end.

    André Petry – International Correspondent, Editora Abril, Brazil

    To experience the Yale Publishing course is to learn from experts in the industry. One is inspired by what actually happens in the outside world of publishing. Each time we operate the new media platforms, we realize that the tasks involved to make all these possible are impressively herculean. Now, we can say, we know who is behind all these progressive measures.

    Christine Martine Dayrit – Travel Journalist, The Philippine Star, Philippines

    The Yale Publishing Course gave me an opportunity to put my day-to-day duties aside, and study the magazine industry as a whole—where it is today, and where it’s going. I came back to work on Monday eager to share what I’d learned with my colleagues, and to help my publication move forward.

    Julia Edelstein – Associate Editor, Real Simple, Time, Inc., USA

    The wide experience this course taught me was enough to start my own successful publishing agency that comes from a solid background.

    Mohamed Al Matroushi – Owner, Al Takhayul Publisher and Distributor, United Arab Emirates

    Hearing such accomplished professionals speak was an incredible experience and I walked away from the experience not just inspired, but also armed with ideas and new strategies to build my magazine brand. The experience of interacting with the other attendees, however, was just as valuable – there was a real sense of community and I loved being able to meet other publishers from across the globe.

    Catherine Neville – Publisher & Editor, FEAST, Lee Enterprises, USA

    The Yale Publishing Course is inspiring, thought-provoking, and truly transformational. I returned to the office more energized than ever before and couldn’t wait to start sharing new ideas. Every media company should consider sending a representative to soak in the conversation about critical issues facing the publishing industry today and into the future.

    Sarah Spagnolo – Digital Projects Editor, Travel+Leisure, USA

    The course was invaluable, giving me dedicated time to step back from my day-to-day work realities and take a more strategic and innovative view of the future of publishing; the networking opportunities were fantastic with many new friendships formed. It was great meeting like-minded publishing professionals from all over the world and sharing experiences, challenges and business dilemmas or solutions as a collective. I returned feeling enriched and empowered.

    Jennifer Heeger - Editor of Siyasiza and SiyaOnline First National Bank, South Africa

    In the days after completing the course, I already felt the new knowledge I gained informing decisions I made at work. I feel like I know where the industry is going – and even better – what steps my magazines needs to take next to prepare for it.

    Emily Parsons, Managing Editor, The American Prospect, USA

    Attending the Yale Publishing Course was a singular experience. For me, [it was] quite life changing. Imagine being in a room with some of the greatest minds in the media industry today - and you get to pick their brain, listen to their vision and make them contacts? You cannot put a price on this kind of experience.

    Samantha Page – Editor, O, The Oprah Magazine South Africa, Associated Hearst, South Africa

    The Yale Publishing Course is amazing, and its scope is comprehensive. Topics were carefully selected to address key contemporary issues and opportunities within the publishing industry. Practical solutions were presented, ideas were sparked, and the credibility and expertise of the speakers was exemplary.

    Debbie Johnson - Managing Director, Leadership and Adult Publishing, LifeWay Christian Resources, USA

    Cutting edge, smart, relevant, prophetic. The access to the top media talent was unparalleled, and the scope and depth of the students from 21 countries added the important global perspective every step of the way. If you want context, contact and content for all things magazine publishing, the Yale Publishing Course is essential. Utterly inspiring, to both sides of the masthead.

    Valerie Cruice – Special Projects Editor, Luxe Interiors+Design, Sandow Media

    I’ve attended dozens of professional courses in the past, but the Yale Publishing Course was by far the most valuable and well managed I’ve ever experienced. I would definitely return again.

    Bruce Helander, Editor-in-Chief, The Art Economist, USA

    The Yale Publishing Course is an essential program for anyone currently in the magazine business. Whether they be a seasoned publisher or a first time editor, the breadth of content delivered checks every box and provides all the ammunition a media professional needs in the present climate. The speakers were world-class and really produced the ‘wow’ factor that you look for. The networking and one-to-one interaction with other magazine professionals and industry leaders were unrivaled.

    Ty Francis - Publisher, Corporate Secretary Magazine, Cross Border USA


    2010-2014 BOOK ALUMNI

    The Yale Publishing Course was a good way to quickly and dynamically immerse oneself in the latest issues facing the industry by hearing from and sharing with others in the trenches.

    Kate Brown - Chief Operating Officer, Yale University Press, USA

    My time at YPC has already proven valuable…It really was a terrifically enriching experience and I am grateful for the opportunity to have participated.

    Michael Szczerban - Editor, Simon & Schuster, USA

    My week at Yale was an intensely stimulating experience, and one that I am sure will shape the way that I do my job in the months and years ahead.

    George Walkley – Head of Digital, Hachette UK, United Kingdom

    The Yale Publishing Course brings together a refreshing blend of diverse professionals from around the world, each bringing valuable insight to add to that of the fabulous faculty. I enjoyed the whole experience immensely and am coming away with an enlarged and better view of the future of publishing.

    Jessica Wong – Associate Editor, Howard Books, Simon & Schuster, USA

    The Yale Publishing Course was the best professional development experience I have had in my two decade career. The speakers were intelligent and engaging, staff were extremely organized and professional, and fellow participants were diverse, smart, and enjoyable. Best week I have ever spent away from the office.

    Jeffrey Felice – Chief Operating Officer, Logical Operations, USA

    YPC was a great experience for me. I am truly enlightened by this one week course. I only wish that it would be longer and more in-depth. I come from the service industry that works with Publishers and this course has opened my eyes to key issues that publishers have to deal with. I am glad I took this course.

    Ramnik Singh - Account Manager, Q2ABillSmith, UK

    Incredible. It was a wonderful time. Here, we could not only learn, study and think our business, but also meet people and make friendships that will last a lifetime.

    Rachel Agavino Dias – Subeditor, Editora Sextante, Brazil

    The course allowed me to see in a new way that I am part of an industry that has both documented and shaped cultures across the globe. I am energized to seize this time of upheaval to find new ways to keep our industry relevant and vital. I also left with concrete tools to bring back to my team. More importantly, I leave the course knowing that I am better prepared to lead my company through necessary transformation.

    Janet Barnes – Director of Publishing, Bentley Publishers, USA

    Getting publishers from all over the world in one room for an intensive one-week course in Publishing was a unique experience and very useful. Getting people’s different perspectives, both the speakers and my colleagues gave me a new approach which I can take back with me. I highly recommend.

    Alexandra Columbus – Director of Acquisitions, Nova Science Publishers, Inc., USA

    It validated what we were doing, taught what we weren’t and inspired to explore more. And of course it was a diverse class to meet and make friends with.

    Atiya Zaidi – Publisher, Ratna Sagar P. Ltd., New Delhi, India

    YPC provided me with a new and broader perspective on the business of publishing. Now that I have taken it I have a much better understanding of the challenges my colleagues in different departments face and believe I will be able to work with them in new ways to achieve our common goals. Most importantly, I learned valuable new ways to evaluate challenges and plan solutions.

    Melanie Falick – Publishing Director, STC Craft, Abrams Books, USA

    The Yale Publishing Course helped me see the connections between the history of publishing and its future, providing me with the tools not only to successfully manage my business but also to play a role in the larger publishing community.

    Martin Burton – Founder & President, London Town Press, USA

    To refer to a famous book title: If you are a publisher, this certainly is one of the courses to attend before you die.

    Armin Sinnwell – Publisher, wissenmedia/Bertelsmann, Germany

    The best publishing program of its kind in the United States: ever evolving, ever new.

    Kevin DiCamillo – Freelance Editor, USA

    The Yale Publishing Course was an intense helicopter flight over the international publishing landscape. The course offered splendid views of what is going on in publishing all over the world. It broadened my view on publishing and deepened my insight in a lot of relevant topics.

    Eline Crijns – Publisher, Boom uitgevers, The Netherlands

    My head is still full of ideas and inspiration after the Yale Publishing Course. I have already told many people about it and it’s not even a week since I was there! A lot of our new strategy has been validated and I’ve been given renewed vigor to push on; but many new ideas were presented, which I’m sure we can incorporate into the plan. The faculty presented a great mix of theory, experience and inspiration and in the fellow participants I met not only a number of useful contacts, but also, I’m sure, friends.

    Nicki Howard – Deputy Publisher, Gill & Macmillan, Ireland

    I came to search for answers to a specific question in mind, when I left my mind was full with the promise of a good possibility of reaching my goal.

    Nelleke Nix – Director & Owner, Nelleke Nix Studio Gallery Press Inc., USA

    I have been in book publishing a very long time, and have attended dozens if not hundreds of seminars, events, and book fairs. The benefits from attending the Yale Publishing Course stand in an entirely different category, far above anything else available.

    Ann Arnow – Executive Vice President, Bridge Publications, Inc., USA

    My week at the Yale Publishing Course re-energized me. It may be “anxious enthusiasm” I have now for the future of book publishing, but enthusiasm it is! I learned so much from not only the top leaders in the business but also from my peers in the course, with whom I shared problems, ideas, goals, and an excellent esprit de corps!

    Pam McClanahan – Director, Minnesota Historical Society Press, Borealis Books, USA

    A wonderful opportunity to learn from some of the best minds in publishing while sharing ideas with peers across the globe. The week was an intense, provocative and intelligent exploration of contemporary issues affecting all parts of the publishing business.

    Benjamin James - Publisher, Macmillan Publishers, Victoria, Australia

    A spectacular course. It was the single richest week of my professional career – filled with informative, engaging speakers, new publishing colleagues and friends, and incredibly thought-provoking ideas. Throughout the rich, balanced, jam-packed week, I kept pinching myself that I was fortunate enough to attend.

    Jen McLaughlin - Publisher’s Agent, First Church of Christ, Scientist, USA

    Being able to discuss challenges and opportunities with international colleagues was extremely valuable and inspiring – and the discussion will continue! The presenters were inspiring. Attending the Course should be a top priority for each and every publishing professional around the world.

    Fredrik Rahka - Publishing Manager, Otava Publishing Company Ltd., Finland

    A very special week. The speakers, the Yale team, and my colleagues were perfect. It was really good to learn directly from some of the top marketing experts about future trends for the publishing industry.

    Marcos Simas - Editor, Christianity Today Brazil, Niteroi, Brazil

    A most exciting and intense week! It gave me the opportunity to reflect on some of the things we are doing now and those that are still in the pipeline. The excellent mix of speakers and students from diverse national and publishing backgrounds provided a very unique perspective on issues we are all facing.

    Gbenro Adegbola - Managing Director, Evans Publishers Nigeria Ltd., Ibadan, Nigeria

    Operating a small press from Portland, OR, I have often felt on the periphery of the publishing industry. YPC gave me the tools to better understand and participate in the larger publishing community. This will no doubt equate to increased revenues!

    Rhonda Hughes - Publisher, Hawthorne Books, USA

    Conferences are always a crap-shoot:  How will the food be? The meeting room? Will we be exhausted? Will it be well organized? I’m pleased to say that the Publishing Course went off like a dream. I learned so much, and made great friends at the same time.

    Mary Choteborsky - Publishing Manager, Editor, Crown Archetype, Crown Business, Crown Forum, Harmony Books, USA

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